Gucci's The family The collection marks a significant moment for the Italian fashion house, indicating the beginning of a new bold chapter in its historical history. This collection is safe, daring and captivating, offering surprising redefinition of what Gucci means. The family It is not simply a collection; It is a statement, a study of “Gucco” as an attitude, an aesthetic language and a mental state. It celebrates the diversity of character and personal expression that has become synonymous with the brand.

Iconic heritage, character and style

The renowned photographer Catherine Opie captures the spirit of this vision in a series of intimate framed portraits. These portraits introduce an extended Gucci family, each member that represents a unique personality and an aesthetic attitude. Together, they form a captivating mosaic of the world of Gucci, highlighting its multifaceted identity and its refusal to limit themselves to a unique luxury definition.

The lookbook opens with The archetypeA monogrammed travel trunk that pays tribute to the origins of Gucci as a fine luggage manufacturer. This iconic piece is a wink to the past and a symbol of the brand's trip forward. From there, the narrative develops with SozzledDressed in a surprising “small red coat” inspired by the 1960s, perfectly reflecting his burning personality. The pump fierce channels, feline energy through its bold stripes, while Bad It embodies the dramatic charm of the classic fatal femme, its acute and uncompromising style.

The cast continues with Miss AperitiThe Eternal Bon Vivant whose only mission is to enjoy the pleasures of life. She is paired with InfluenceThe digital age muse that reflects modern obsession with style, social networks and global influence. Meanwhile, Pattern, The Countess, Sciateand Diva Bring severity and refinement, clearly radiating Italian sophistication. Complete the family are Major and The princessrepresenting two equally magnetic expressions of attention and presence. They are the center of their own universes, effortlessly for admiration.

Elegance without effort and iconic firms

The Encarna collection SprezzaturaThe Italian art of elegance effortlessly. Gatito Slingback heels and soft leather mules are designed with informal ease, transforming the dressing into a sophistication ritual. Gucci's patrimonial firms are checked and renewed: the 1947 Gucci bamboo bag, now seventy-eight years, is carefully re-professional, while the legendary Horsebit Loafer, an icon of the house since 1953, remains a meaningless style symbol. The reason for the flora reappears in its classic form and in a night reinterpretation, while the GG monogram, a tribute to the founder Guccio Gucci, is used with a safe abandonment from the head to the feet.

The silhouettes range from opulent feathered opera coats and exquisite high jewels to the elegant minimalism of perfect medium pieces, creating a harmonious balance between drama and moderation. The principles of clothing at night extend to male clothes, introducing glamor in the transparent sets of Codycon and bathing costumes of the custom tie, a contemporary celebration of La Dolce Vita.

The vision of Demon and the future of Gucci

In the end, The family It is the celebration of Gucci of the storytelling, honoring its rich inheritance while looking with confidence in the future. This collection establishes the bases for the vision of Demon for the house, combining the classic gucci elegance with a fresh and modern perspective. When reviewing iconic pieces and reinventing beloved motifs, Gucci invites us to his world, a family of characters, each with his own style, attitude and history.

The family It is more than just clothes; It is a celebration of personality, crafts and the joy of expressing itself. From the reinterpreted bamboo bags to the moccasins of timeless horses, each piece feels alive, carrying a sensation of history while talking with today's world. The collection reminds us that luxury is not just about what it uses, but how it makes it feel safe, elegant and without apologies yourself.

While we look towards the first Demna show in February, The family Point out a renewed chapter for Gucci. It is a world where heritage meets innovation, where glamor meets the game, and where style is a language that everyone can speak. In every detail, from silhouettes to the reasons, Gucci shows that luxury is both the heart and personality and design. The family It is not just a collection; It is an invitation to be part of a family, to celebrate individuality and embrace the art of living wonderfully.