G-STAR RAW once again joins forces with world-renowned industrial designer Marc Newson, reigniting a creative partnership that shaped the contemporary denim landscape. The collaboration, which began in 2004 and ran every two years until 2016, returns this October with a reissue of 22 of Newson's most iconic designs, pieces that still feel modern and timeless almost two decades later.

A legacy for the future

Marc Newson's unmistakable approach to design – elegant, functional and futuristic – has long influenced fields beyond his own. With a career spanning furniture, technology, aviation and fashion, the Sydney-born designer has earned a reputation for transforming everyday objects into works of sculptural elegance.

When G-STAR first approached Newson in 2004, he had never been into fashion design. What could have been a leap of faith became a defining moment for both sides. Fusing G-STAR's utilitarian DNA with Newson's biomorphic aesthetic and industrial precision, the partnership resulted in a series of highly sought-after capsule collections.

“Working with G-STAR has been one of the most fluid experiences of my career. They don't chase trends, they approach fashion with authenticity. Their passion for art and design really sets them apart,” says Newson.

Now, almost a decade after his last release, the designer's spirit of experimentation and craftsmanship returns in a contemporary reissue designed for a new generation.

The iconic reissue

The Marc Newson x G-STAR capsule collection celebrates purposeful design over passing trends. Each of the 22 pieces represents a commitment to innovation, craftsmanship and longevity. Premium materials, advanced construction and seamless finishes define the reinvented collection: its modern silhouettes based on utility and understated luxury.

Drawing on industrial design and Japanese workwear, Newson's clothing blurs the line between form and function, resulting in pieces that feel as current today as they did when they debuted.

Collection highlights include:

• Selvedge Denim Set: A sophisticated take on the classic jeans and jacket combo, made from premium Italian selvedge denim with rubber-sealed pockets for a futuristic touch.
• 10 YR Leather Tour Jacket: A reinterpreted bomber jacket, rich in Newson's signature volume and fluid lines, balanced with ribbed details and subtle craftsmanship.
• HUG PuWer: A sculptural jacket crafted in a striking denim-inspired blue, showcasing the designer's minimalist, almost streamlined aesthetic.

“At G-STAR we believe in pushing the boundaries of denim and Marc shares that same spirit of innovation,” says Gwenda van Vliet, brand director at G-STAR. “With this reissue, we bring back designs that were ahead of their time back then and are still just as relevant today.” The collection will launch globally on October 14, 2025 and will be available in select boutiques and online at G-Star. website.

A timeless collaboration

The reissue of Marc Newson's 22 iconic G-STAR RAW designs is more than just a revival. Celebrate innovation, craftsmanship and vision that stand the test of time. Connecting the past and present, this collaboration highlights G-STAR RAW's dedication to pushing the boundaries of denim while honoring the lasting influence of one of the world's most respected designers.

Each piece in the collection tells a story of careful design and careful attention to detail. From the precision of stitching to the choice of premium materials, each element reflects Newson's signature approach of combining form and function. The reissued designs are not only a nod to the original creations, but also a reflection of modern fashion sensibilities, making them relevant and wearable for today's audiences.

Beyond the clothing itself, this collaboration represents a meeting of minds and philosophies. G-STAR RAW's commitment to utility and durability is combined with Newson's sculptural, avant-garde vision, resulting in pieces that feel contemporary and timeless. It is a celebration of how fashion can be both expressive and purposeful, combining aesthetics with practicality in a way that few collections manage to achieve.

For long-time fans and a new generation of fashion enthusiasts, this collection offers more than just clothing. It is an invitation to experience a creative dialogue between two design pioneers, a reminder that great design transcends trends and continues to inspire. With each piece, the collaboration encourages wearers to embrace individuality, craftsmanship and a forward-thinking approach to style.

The launch of this collection is not just a moment in fashion history, but a testament to the lasting legacy of collaboration, innovation and visionary thinking. It reinforces G-STAR RAW's position at the forefront of modern denim while celebrating the artistic influence of Marc Newson, making this reissue a must-see for any design and fashion enthusiast.