EssilorLuxottica recently hosted an exclusive launch event to showcase its latest range of luxury eyewear for the summer season. The event highlighted premium craftsmanship, cutting-edge innovation and the return of iconic silhouettes from globally recognized fashion houses. The launch served as a celebration of style, visual excellence and the evolving role of eyewear as a fashion statement and functional accessory.

As one of the world's most influential eyewear groups, EssilorLuxottica continues to shape the market with its portfolio of high-end brands. This latest seasonal launch featured designs from luxury houses such as Prada, Miu Miu, Giorgio Armani, Versace, Dolce & Gabbana, Tiffany & Co., Burberry and Oliver Peoples. Each brand featured frames crafted with exceptional details, innovative materials and trends that reflect the global shift toward individual expression and lifestyle-driven design.

Heritage meets innovation

EssilorLuxottica frames combine advanced lens technology, ergonomic design and lightweight, sustainable materials, offering comfort without compromising style. The collection also integrates precise craftsmanship and attention to detail, ensuring that each frame offers durability and elegance. By fusing traditional techniques with modern design principles, EssilorLuxottica creates eyewear that not only meets optical performance standards but also reflects the wearer's personality and fashion sensibility. This balance between innovation and heritage makes each piece a statement of sophistication and luxury.

Revival of iconic silhouettes

EssilorLuxottica reinvents timeless shapes, including aviators, oversized frames, cat-eye designs and geometric styles, updating them with summer-inspired colors, gradients and textures. Each design reflects a careful balance between classic elegance and contemporary trends, allowing wearers to express their personal style while remaining on-trend. The collection also experiments with subtle details, such as polished finishes, delicate engravings and innovative lens treatments, which enhance both aesthetics and visual performance. By combining iconic silhouettes with modern design elements, EssilorLuxottica ensures that each frame is not only fashionable but also versatile, comfortable and suitable for a variety of occasions.

Design Languages ​​Driven by Haute Couture

Each luxury house brought its own creative identity to the collection:

• Prada and Miu Miu: architectural, directional and avant-garde aesthetics.
• Dolce & Gabbana: Glamorous expressions with jewel-like materials and sculptural finishes.
• Versace: bold silhouettes with logos, Medusa emblems and bold lines.
• Burberry: minimalist, polished and inspired by sober British tailoring.
• Tiffany & Co.: Delicate, elegant and influenced by the craftsmanship of fine jewelry.
• Oliver Peoples & Persol: timeless designs with traditional finishes and artisanal details.

Glasses as a lifestyle improvement

Glasses have evolved to become a marker of personal style, not just a vision correction tool. With the growing interest in luxury lifestyle products, premium eyewear is increasingly perceived as an investment piece that reflects taste, personal brand and identity.

Sustainability continues to shape design

Many of the frames on display were produced using responsibly sourced materials. This direction aligns with the broader shift towards environmentally conscious luxury consumption and long-term product lifecycle value.

Crafts at the center

Whether minimalist, bold or experimental, each frame in the collection represents a commitment to meticulous craftsmanship. Hand finishing, premium components and refined details play an important role in differentiating the luxury range.

A new era of modern luxury eyewear

This exclusive launch signals a growing emphasis on eyewear as a core fashion category. The combination of advanced lens technology and haute couture design elevates the new collection beyond seasonal accessories, rather positioning it as a defining expression of modern luxury.

Final print

EssilorLuxottica's summer collection represents the intersection of innovation, traditional craftsmanship and elevated design. With iconic fashion houses shaping the direction of premium eyewear, the new range offers timeless elegance, modern silhouettes and standout details for those seeking uncompromising style. This launch sets a strong tone for the upcoming season while reinforcing the brand's role as a leader in luxury eyewear design and visual performance.