This holiday season, 1701 Luxury reintroduces the essence of generosity through The Art of Giving, an elegant celebration of thoughtful gifting, craftsmanship, and meaningful connection. At the heart of each 1701 creation is a story of love, art and tradition. Each sweet is made not only to be savored but also to be shared, carrying with it the spirit of warmth and togetherness.

Founded in 2015, 1701 Luxury is a family-run South African confectionery brand shaped by heritage and guided by passion. What began as a treasured family recipe, passed down from generation to generation, has become a symbol of elegance, authenticity and refined taste. Each treat is handcrafted in South Africa with honey and locally sourced macadamia nuts from Mpumalanga, honoring the brand's dedication to a farm-to-table philosophy and unwavering commitment to excellence.

“The art of giving is not about extravagance, it is about intention. It is the simple act of sharing something beautiful and meaningful,” says founder Nick Scher.

The spirit of the season

The Festive 2025 collection from 1701 captures the joy and warmth of the season in exquisite detail. Each selected gift box, cookie and hamper has been designed to celebrate togetherness and offer a luxurious way to express sentiments such as “thank you”, “I love you” or “I thought of you”.

From the delicate Sweet Tidings filled with nougat, chocolate and handmade gingerbread, to the indulgent A Nip for Noël, featuring a bottle of twelve-year-old Benriach whiskey accompanied by buttery shortbread cookies, the collection combines sophistication with soulfulness and a lasting sense of celebration.

This year's highlights include:

● Sweet news
A festive assortment including exclusive 1701 nougat, a French milk chocolate bar and a handmade gingerbread man.

● Moments of joy
A cheerful selection of luxury sweets, including milk chocolate and almond pearls, clotted cream fudge and nougat-filled crackers.

● Bubbly and bright
A vibrant celebration in a box featuring Bottega Prosecco, Chocolate Chip Cookies, Panettone and a selection of 1701 favorites.

● The Sweet Box
An elegant Italian-inspired expression with chocolate chip cookies, panettone, almond pearls and shortbread.

● News and Tapas
A Spanish-inspired collection that includes Perelló olives, dried mango, figs, luxury salted nuts and 1701 ceramic molds.

● More is better
A generous variety of shortbread, fudge, nougat and chocolate cookies, created for those who believe that more is better.

● A bite for Noël
The pinnacle of indulgence, combining twelve-year-old Benriach whiskey with handmade fudge, pecans and pecan shortbread cookies.

● 1701 Festive Cookies
A charming take on a festive classic, filled with nougat or cookies in the brand's signature palette of red, white and emerald.

Each basket is presented in refined and tactile 1701 packaging, finished to perfection and ready for gifting, as presentation is an essential part of art.

Crafted with care

Behind the brand is an extraordinary and dedicated team, of which 80 percent are women. Their skill and precision bring each garment to life through careful craftsmanship and meticulous attention to detail. As a Halaal and FSSC 22000 certified producer, 1701 maintains international standards of quality and food safety while preserving its artisanal soul.

With a combination of French inspiration and South African authenticity, 1701 creates sweets that feel personal and sincere. Each bite serves as a reminder that true pleasure is not simply about taste, but the emotion it evokes: warmth, connection and gratitude.

The art of giving

Over the years, 1701 has been associated with some of the world's most famous names, including Fendi, Babylonstoren and Burj Khalifa. Their custom baking collaborations represent refinement, generosity and appreciation for craftsmanship.

This season, 1701 continues to honor the beauty of intentional giving. These gifts are created to be remembered, savored and shared. Whether offered as a corporate expression of gratitude or as a sincere gesture between loved ones, The Art of Giving reflects the belief that the most meaningful luxury is thoughtfulness itself.

The beauty of thoughtful giving

In a season defined by celebration and connection, 1701 Luxury elevates the tradition of gift-giving to an art form. Through meticulous craftsmanship, heartfelt storytelling, and a dedication to quality, the brand reminds us that the most memorable gifts are those chosen with intention.

The Festive 2025 Collection captures this sentiment with elegance and sincerity, offering sweet treats that honor every shared moment. With each creation designed to be enjoyed and passed down, 1701 Luxury continues to inspire a culture of thoughtful generosity, proving that true luxury lies not in extravagance but in meaningful generosity.