Your campaign was dead before it launched – Brave Group
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The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased…

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Your campaign was dead before it launched – Brave Group

Innovation in incentives and loyalty – Achievement Awards Group
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Innovation has become one of the most frequently used – and least interrogated – words…

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Innovation in incentives and loyalty – Achievement Awards Group

The evolution of  agencies from FTE to…
Posted in Business

The global agency model is at a turning point. This is what the research is…

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The evolution of agencies from FTE to…

TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa
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On Tuesday, 10 March TikTok’s third annual Sub-Saharan Africa Safer Internet Summit, a two-day event,…

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TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa

Why the agency pitch process needs a glow up
Posted in Business

Across the communications industry, the agency pitch process has quietly shifted. Brands increasingly request full…

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Why the agency pitch process needs a glow up

5 ways brands can optimise PR in the age of AI search
Posted in Business

As AI tools like ChatGPT, Gemini and Perplexity reshape how people search for information, the…

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5 ways brands can optimise PR in the age of AI search

Emotional ROI and curiosity-driven discovery lead TikTok’s 2026 trends
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TikTok has released TikTok Next 2026, its sixth annual global trend forecast, outlining how audience…

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Emotional ROI and curiosity-driven discovery lead TikTok’s 2026 trends

Warc’s 2026 Creative 100 rankings released
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Warc has released its Creative 100 list of the world’s most awarded campaigns and companies…

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Warc’s 2026 Creative 100 rankings released

Wag the Dog  ages into a modern day crisis communications reality
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When I first started working in PR and was curious about how the world really…

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Wag the Dog ages into a modern day crisis communications reality

OFM – The gateway to central South Africa (part of the local is our superpower series) – OFM Radio
Posted in Business

OFM celebrates its 40th year in broadcast in 2026. Over this time, the brand has…

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OFM – The gateway to central South Africa (part of the local is our superpower series) – OFM Radio