Hawaii to Hong Kong/HK for LVERS

Pharrell Williams’ Louis Vuitton Pre-Fall 2024 men’s collection moves with the gravitational force of the moon. The moon, the sun’s nocturnal counterpart, is Earth’s wavemaker and a source of global light and guidance.

Pharrell Williams takes us on a journey through uncharted waters in his debut pre-collection for Louis Vuitton. The Maison’s first Pre-Fall men’s show is a tribute to the sailors who sailed the seas guided only by the moon and the stars. Thus, with his latest collection, Pharrell Williams sails in the wake of these adventurers to explore new horizons. Located in the Hong Kong SAR metropolis, where local tradition, of course, merges with multicultural influences, the exhibition vividly illustrates the LVERS philosophy that lies at the heart of the Men’s creative director’s practice. In particular, the exhibition highlights the designer’s commitment to innovation and excellence in fashion design, while seamlessly combining elements of traditional craftsmanship and modern aesthetics. In fact, it’s an ode to the core values ​​that unite us around the world, from Hawaii to Hong Kong and everywhere in between.

Energy-Conveyers / Men’s Pre-Fall 2024 Collection

From Hawaii to Hong Kong, the collection illustrates the connecting power of travel through nautical themes. Surf codes and tropical floral prints celebrate a wardrobe adopted across continents. Following the idea of ​​the conduit that underpinned Pharrell Williams’ debut collection for Louis Vuitton, from Virginia to Paris, the proposal reflects on the multicultural influences present in familiar wardrobe staples and their evolution as they travel the world. Clothing is, at its core, energy carriers: garments associated with the bohemian, nature-focused lifestyle of surfing have the power to create the energy of Hawaii’s beaches for a wearer in the urban environment of Hong Kong.

The Avenue of Stars / The show

The Louis Vuitton Pre-Fall 2024 men’s collection show takes place on the Avenue of Stars in Victoria Harbour. Set beneath the moonlight and constellations of the night sky, this 440-metre promenade, established in 1982 as a monument to the stars of Hong Kong’s film industry, reopened in 2004 and overlooks Tsim’s scenic waterfront. Sha Tsui. Victoria Harbor has welcomed sailors from around the world since the 15th century, making it a prominent epicenter of cultural exchange. Pharrell Williams, who grew up in Virginia Beach, finds a constant theme and fundamental strength in being near the water. The port symbolizes the expansive power of travel.

Celestial Navigation / The Sailor

The dandy silhouette takes shape in the image of the sailor uniform expressed in navy or maritime striped double-breasted suits with flared pants or shorts. Garments throughout the collection also feature pearl buttons adorning pea and double-breasted naval coats. A black double-breasted coat and shorts recreate striped motifs in miniature pearl threads embedded in them. The sailor suits in Chambray incorporate a nautical vocabulary within the grammar of Pharrell Williams. In the collection, an embroidered varsity jacket with a sailor collar that zips into a hoodie expresses this transition exquisitely. The sweatpants, adorned with boat ropes, also show the same transformation. Finally, seafarer tattoos are transformed with shells into graphics and crests.

Neptune / The Fisherman

Patterns familiar to sailors are reinvented with unexpected elements. A new infinity LV logo lattice like
The netting appears on a knit cardigan, the jacquard of a suit and shorts, as well as the nylon sleeves of a multi-material leather jacket. Elsewhere, indigo and washed black denim shorts and shirts are bleached in the same weave interpreted into workwear. Neptune, the Roman god of the seas and fresh water, appears with a print inspired by the typical floral shirts of Hawaii, as well as with a denim bomber adorned with pearls and crystals, a nod to the lakes and fishermen of Virginia.

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