LE DAMIER DE LOUIS VUITTON – Prestige Digital

LE DAMIER DE LOUIS VUITTON – Prestige Digital


In the ever-evolving world of luxury, some icons remain steadfast, effortlessly uniting heritage and innovation. Enter Le Damier by Louis Vuitton, a masterful reinterpretation of the House's legendary Damier motif. This latest collection of fine jewelry pays homage to Louis Vuitton's storied past while embracing a bold, modern aesthetic. From its origins in 1888 as a seal of authenticity to its dazzling new incarnation in gold and diamonds, Damier continues to embody timeless elegance and limitless creativity.

Le Damier by Louis Vuitton captures the iconic and strong identity of the House's historic Damier pattern, now expressed in a collection of modern, tactile jewelry that radiates the same magnetic touch of infinity.

In 1888, Louis Vuitton and his son Georges Vuitton set out to create a clear and distinctive Louis Vuitton seal, a seal that would differentiate the House from the competition. Inspired by his year of birth and, in particular, the three number eights, the Damier pattern expressed notions of infinity and unlimited eternity. Adorning trunks and luggage, Damier became a strong symbol of originality and authenticity, key codes that have anchored its long evolution. Today, more than a century later, Damier continues to transcend time.

Le Damier by Louis Vuitton: fine jewelry reinvented

The iconic pattern now welcomes a new expression in High Jewelry. Available in yellow or white gold, the design features gold squares and diamonds that reinterpret the unmistakable Damier shape. “It is a diamond collection that is not just about the stones but the pattern they create,” says Francesca Amfitheatrof, artistic director of Watches and Jewelry. The polished tactility of gold expresses a sensuality in movement, complemented by a pure, geometric center line that provides surprising clarity and sophistication. Exquisitely crafted for unique fluidity and continuity, the pieces wear like a second skin, similar to softer knitwear.

Channeling the House's history with stylish, timeless pieces, Le Damier by Louis Vuitton feels like it has been a part of the House for a long time, speaking to everyone and transcending genres and generations. It also celebrates the authenticity of our emotional bonds and connections, with pieces that are continually worn. “Le Damier by Louis Vuitton embodies what modern jewelry is,” says Amfitheatrof.

An iconic ring

The pillar of this new High Jewelry Collection is the ring. Emanating pure, dynamic energy, the ring is the cornerstone of the collection: a supreme inspiration that is instantly contemporary, striking and unisex.

The chess board

The ring comes in three different widths: available in yellow or white gold, drawing on Damier's infinite possibilities for stacking, layering and styling, and multiplying the inherent infinity that the design possesses. Versatile and boundary-pushing, the ring comes in two distinct styles: An elegant, everyday version features two sparkling rows of gold and diamonds. Meanwhile, a more graphic design is set in four rows of gold and diamonds, presenting an especially striking and eye-catching piece.

A reinterpreted tennis bracelet

The new bracelet is inspired by the casual luxury of the original tennis bracelet. “I thought of the classic tennis bracelet: always in motion and always on the wrist,” says Amfitheatrof.

Amfitheatrof was inspired by the legendary story of the jewel's namesake when a match during the 1978 US Open had to be stopped after a player lost her diamond bracelet; Play resumed only after the jewel was safely recovered. Soft and smooth, the bracelet stylishly represents a combination between the Maison's legacy and the reinterpretation of a classic, set in a timeless, modern and unmistakable Louis Vuitton design. Expertly crafted for maximum fluidity and feel, the design's repeating pattern creates wonderful flexibility.

Exuding a touch of infinity and infinite possibilities, Le Damier by Louis Vuitton debuts in 12 extremely tactile pieces.

The collection also includes an elegant single round pendant studded with diamonds, set on a thin yellow gold chain. Meanwhile, a pair of yellow gold diamond hoop earrings come in a sculpted, stacked shape, again structured around the collection's signature geometric centerline.

Like the essential ring, the collection (unisex, easy to wear and a true second skin) is a strong and timeless collection that will begin a new chapter of High Jewelry at the House.

“Le Damier by Louis Vuitton is the creation of a new era, a modern collection designed to last forever,” says Amfitheatrof.

The Louis Vuitton chess board It is more than jewelry; is a celebration of the House's connection, style and enduring legacy. Its unisex appeal, tactile sophistication and effortless versatility mean the collection is destined to become a cornerstone of contemporary luxury. As Louis Vuitton ushers in a new chapter of fine jewelry, these exquisite pieces remind us that true icons are not limited by time – they redefine it.



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