Joe Public named Agency of the Year at The Loerie Awards 2024

Joe Public named Agency of the Year at The Loerie Awards 2024


Joe Public proudly took to the stage at the 46th annual Loerie Awards in Cape Town on Friday as Agency of the Year.

Joe Public Cape Town, Durban, Johannesburg, and their clients bagged 35 of the sought-after birds, including five wins with production partners Romance Films, Darling Films and Post Modern.

Thirty-four of the wins were for clients across a variety of categories, including Nedbank, Chicken Licken, Brutal Fruit, Castle Milk Stout, Hansa, Santam and Amnesty International SA, and are the byproduct of Joe’s belief in growth through the greatness of creativity.

One of Thursday evening’s highlights was when Joey Gordon, art director, was named Young Creative.

Joe Public’s chief creative officer, Xolisa Dyeshana, says: “Receiving this recognition is an accolade for all three of our offices and our clients. Being
awarded Agency of the Year stands testament to our belief that it takes a village to raise an idea, and motivates us to keep pushing the boundaries of creativity.”

“Seeing the calibre of work from other agencies is inspiring and fuels our drive. It’s a reminder to continue striving for excellence, especially in creating impactful and relevant South African work,” adds Khuthala Gala Holten, co-managing director of Joe Public.

For the full list of winners and the official 2024 rankings, visit the Loeries website.

Awards table

Nedbank

Category Award Agency Brand Product Title
Digital – Mobile Media Campaign Bronze Joe Public Amnesty International South Africa Brand Charmaine
Print Crafts – Art direction Craft Certificate Joe Public Amnesty International South Africa Campaigns Faeces Ink
Print – Print Advertising Campaign Gold Joe Public Amnesty International South Africa Child Pregnancy Zama
Tactical Use of Print Silver Joe Public Amnesty International South Africa Campaigns Faeces Ink
Radio Crafts – Performance Craft Certificate Joe Public Amnesty International South Africa Brand Zama
Internet & Mobile Audio Commercials Campaign Bronze Joe Public Amnesty International South Africa Brand Zama
Media Innovation – Single Medium Silver Joe Public Amnesty International South Africa Campaigns Faeces Ink
Digital – Co-creation & User Generated Content Bronze Joe Public Chicken Licken Rock My Soul Feel The Fire
Integrated Campaign Silver Joe Public & Juno Chicken Licken Rock My Soul Feel The Fire
Film – TV & Cinema Commercials – above 90s Bronze Joe Public Chicken Licken Rock My Soul Feel The Fire
Film – TV & Cinema Commercials – above 90s Bronze Joe Public Chicken Licken Family Full House Make Your Family Proud.
Effective Creativity Gold Joe Public Chicken Licken Big John Big John Ya’ Hunga
Effective Creativity Bronze Joe Public Chicken Licken Brand Undefeated Since Forever
Young Creatives Gold Joe Public Joey Gordon Young Creatives Junior Art Director
Digital – Co-creation & User Generated Content Bronze Joe Public Nedbank Nedbank Cup Social Commentator
Digital – Data Driven Campaign Bronze Joe Public Nedbank Nedbank Bank Your Time
Design Mixed-Media Campaign Bronze Joe Public & SHIFT Nedbank Youth X Youth Honours Board
Print Crafts – Writing Craft Certificate Joe Public Nedbank Nedbank Start Smoking
Integrated Campaign Bronze Joe Public Nedbank Bank Your Time
Film Crafts – Direction Craft Certificate Darling Films (Pty) Ltd Nedbank Youth Day Campaign Honouring the Class of ’76 – Signwriter Film
Film Crafts – Cinematography Craft Gold Darling Films (Pty) Ltd Nedbank Youth Day Campaign Honouring the Class of ’76 – Signwriter Film
Film Crafts – Performance Craft Gold Darling Films (Pty) Ltd Nedbank Youth Day Campaign Honouring the Class of ’76 – Signwriter Film
Film Crafts – Music Craft Certificate Darling Films (Pty) Ltd Nedbank Nedbank Bank Your Time
Film Crafts – Sound Design Craft Gold Darling Films (Pty) Ltd Nedbank Youth Day Campaign Honouring the Class of ’76 – Signwriter Film
Film – TV & Cinema Commercials – above 90s Silver Joe Public Nedbank Nedbank Time Is More Valuable Than Money
Film – TV & Cinema Commercials – above 90s Gold Joe Public Nedbank Youth X The Signwriter
Media Innovation – Single Medium Bronze Joe Public Nedbank Brand Search Money Differently
Film Crafts – Editing Craft Certificate Post Modern Nedbank Youth X Nedbank Youth X Nedbank – Youth Day – Class of 76
Design – Interior Design & Temporary Structures Silver Joe Public & Shift SAB (ABINBEV) Brutal Fruit SheBeen
Social Impact Campaign Bronze Joe Public SAB (ABINBEV) Brutal Fruit SheBeen
Radio Station Commercials Campaign Gold Joe Public SAB (ABINBEV) Hansa Pilsener Okrrr
Live Activations Silver Joe Public SAB (ABINBEV) Brutal Fruit SheBeen
PR & Media Communication Campaign Bronze Joe Public SAB (ABINBEV) Brutal Fruit SheBeen
Graphic Design – Package Design Bronze Shift & Joe Public SAB (ABINBEV) Castle Milk Stout iNkunzi Ibuyile
Radio Station Commercials Campaign Bronze Joe Public Santam Brand Dentist



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