The global tablet market has continued to shrink since 2016, as new large-screen smartphones and lightweight laptops have emerged to fill the market. Despite this measure, HUAWEI has maintained its commitment to a market that many suppliers have abandoned, seeking innovation and high-level development, launching a wide range of innovative products and bringing a breath of fresh air to the market.

This decade of investment and innovation has resulted in tens of thousands of patents and numerous cutting-edge technologies that bring powerful productivity tools to tablets for the first time, enabling HUAWEI to continue leading the way in productivity.

Creating new productivity tools

Global shipment of HUAWEI tablets now exceeds 100 million units, proof of the company’s continued investment in this market and highlights the fact that it has always understood the relevance of tablets as an entertainment device. That’s why the company equipped its MediaPad M series tablets with high-end audio-visual features, which received widespread positive feedback from users and helped boost the tablet market further.

As the market evolved, HUAWEI recognized the demand for mobile office and productivity tools and added new features such as “App Multiplier” to its MediaPad M6 and “Multi-Screen Collaboration” to its MatePad Pro 10.8”. These features set a new benchmark for productivity on the go. The MatePad Pro 11” also came with innovative applications such as PC Application Engine and HUAWEI Notes, which further enhanced these capabilities.

With the MatePad Pro 12.6”, HUAWEI incorporated a design that offers a unique look, and the MatePad Pro 11” came with a hidden floating antenna that helped improve signal performance. The display and audio capabilities of HUAWEI tablets have also seen significant improvements over the years to provide a completely new immersive experience. All of these developments showcase HUAWEI’s consumer-oriented approach to product innovation and focus on powerful, easy-to-use functionality.

HUAWEI breathes new life into a stagnant PC market

The brand’s PCs are just as impressive as its tablets and offer a rich feature set. HUAWEI’s PC division has leveraged the company’s experiences in the consumer products and ICT market to create a unique product line.

The brand has combined stunning aesthetics with innovative technologies, such as SuperTurbo, HUAWEI Metaline Antenna, minimalist design, smart interactions and the latest in performance. Unlike traditional PCs, HUAWEI laptops manage to pack a wide range of capabilities into portable and optimized devices.

Its success in the tablet and PC markets is largely due to the company’s user-centric approach and commitment to excellence across the board, from craftsmanship to technologies and ecosystem development. This allows the brand to gradually become a leader in both the tablet and PC industries.
As HUAWEI celebrates the 10th anniversary of its tablets, the upcoming MatePad Pro 13.2” is a testament to its legacy, featuring many of the innovative technologies that will shape the future of the tablet market.

For more information, visit www.huawei.com