In the vibrant heart of Amsterdam, a denim revolution began in 1989 with the establishment of G-Star. G-Star is recognized for its commitment to fabric, crafts and denim culture. The brand has carved a unique niche in the fashion industry. With creativity in its nucleus, G-Star transforms the perception of denim. Elevate the denim of a simple fabric to a sophisticated material that embodies innovation and style.

The legacy of G-Star innovation

G-Star's trip is marked by innovative contributions to the fashion world. For example, the introduction of not treated and raw denim was a fundamental moment that challenged conventional norms and showed the natural beauty of the fabric. In addition, G-Star was the first to innovate with the construction of 3D denim, establishing a precedent in the fashion design that continues to inspire.

In G-Star, creativity is more than a fashion word; It serves as the driving force behind each collection. The philosophy of the brand embodies a relentless search to overcome the limits and question the status quo. Instead of asking “why” G-Star dares to ask “Why not?” This intrepid approach has allowed the brand to remain at the forefront of denim innovation, continuously redefining what is possible.

Introduce “new land” of G-Star

As part of its commitment to innovation, G-Star has presented its latest collection, “The novelty has just landed.” This exciting offer invites fashion enthusiasts to enter the new. The collection presents a notable fusion of contrasting proportions, textures and silhouettes that harmonize wonderfully.

Each piece redefines modern work clothes, with accessories close to the body and bulky forms for women. It also offers denial of denim and essential utilitarian elements for men. In addition, each stitch weaves the essence of “novelty”, which shows innovative designs that embody the spirit of the new year.

With a bold mixture of textures, volumes and styles, the G-Star collection inspires and elevates. Encourages users to adopt the potential of modern denim.

Crafts in its nucleus

In the heart of G-Star's operations is his workshop, which serves as a sanctuary for experimentation and creativity. Here, artisans and designers collaborate without problems to explore new constructions and manufactures that go beyond seasonal trends. In addition, each piece is a testimony of the dedication of G-Star to authenticity and innovation, with meticulous attention provided to each stitch and detail. When honoring its distinctive inheritance and at the same time embrace the future, G-Star is actively forming the next denim generation.

G-Star commitment to sustainability

In an era where environmental awareness is essential, G-Star is leading the load towards a more sustainable future. The brand's commitment to reduce its environmental impact is evident in its collaborations with expert partners to develop innovative and sustainable solutions. This ongoing trip reflects the spirit of responsibility of G-Star and its dedication to the creation of future proof products.

In 2018, G-Star launched the first gold denial fabric of Gold Certified® of Cradle Certified® Cradle, highlighting its commitment to sustainability. Recently, the brand presented cotton cultivated in a local greenhouse, reinforcing its state as an ecological pioneer.

G-Star challenges denim conventions while striving for a positive impact on people and the planet. With an inheritance of creativity and crafts, it inspires a new generation to explore the denim possibilities. For luxury aligned with sustainability, G-Star represents innovation and style. Check out the “Nueva land” collection, where each piece invites you to a vibrant future.