The 30-Second Rule: What goes viral decided by algorithms
Posted in Business

Of all views from videos, 67% come from videos under 30 seconds, even though those…

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The 30-Second Rule: What goes viral decided by algorithms

Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity – AdBot
Posted in Business

The era of the bloated marketing department is over, and former FNB CEO Michael Jordaan…

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Former FNB CEO Michael Jordaan backs Adbot to build tools that multiply marketing capacity – AdBot

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Posted in Business

Imagine you are searching for a new mattress online and find something surprising. The retailer…

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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Tearing up the business plan to build Rwanda’s largest chicken farm
Posted in Business

Shumei Lam Interview with Shumei LamFOUNDER and MANAGING DIRECTOR, POULTRY EAST AFRICA LTD Lives in:…

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Tearing up the business plan to build Rwanda’s largest chicken farm

Meta’s Chinese AI acquisition investigated
Posted in Business

On Thursday, 8 January, Chinese regulators said they would investigate Meta’s acquisition of the artificial…

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Meta’s Chinese AI acquisition investigated

Verified consumer data non-negotiable for SA brands
Posted in Business

The real question facing brand managers is no longer “Do we have data?” but rather…

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Verified consumer data non-negotiable for SA brands

In Africa, beyond traditional public affairs, corporate diplomacy is the missing tool – Opinion & Public
Posted in Business

Why sector expertise alone no longer works, and what African markets demand. Author: Kwame Senou…

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In Africa, beyond traditional public affairs, corporate diplomacy is the missing tool – Opinion & Public

Adoption of latest Nice Classification: What this means for SA trade marks
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South Africa has officially adopted the 13th Edition of the Nice Classification (NCL 13-26) with…

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Adoption of latest Nice Classification: What this means for SA trade marks

Shoprite expands payment options with PayJustNow
Posted in Business

Shoprite Group customers can now use PayJustNow’s buy now, pay later payment options, allowing shoppers…

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Shoprite expands payment options with PayJustNow

WPP Media Sports wants to reinvent sport marketing
Posted in Business

in a year defined by major global sports moments, including Super Bowl LX, the Winter…

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WPP Media Sports wants to reinvent sport marketing