First SA Google Search CPC and CTR industry benchmark – AdBot
Posted in Business

Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets…

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First SA Google Search CPC and CTR industry benchmark – AdBot

4 steps to a purpose-driven creativity approach for measurable results
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Since adopting a purpose-driven creativity approach, Siemens AG has seen measurable results. In my experience,…

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4 steps to a purpose-driven creativity approach for measurable results

Part 2: Scopen Spain PR Scope – AI as a transformative force
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Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence…

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Part 2: Scopen Spain PR Scope – AI as a transformative force

Standard Bank Top Women Awards 2025: Celebrating excellence and empowerment – Topco Media
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The prestigious Standard Bank Top Women™ Awards 2025 returns on 2 December at the Sandton…

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Standard Bank Top Women Awards 2025: Celebrating excellence and empowerment – Topco Media

DNTF recommends 23 projects for funding
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Following its first funding call, the Digital News Transformation Fund (DNTF) has recommended 23 projects…

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DNTF recommends 23 projects for funding

Why Nero’s attempt to trademark its ‘Champagne’ brand fizzled out in EU court
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Image source: Xeniya Kovaleva from Pexels As Nero was clearly aware from how it chose…

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Why Nero’s attempt to trademark its ‘Champagne’ brand fizzled out in EU court

A hot topic: Online gambling advertising regulation
Posted in Business

It’s an interesting thing – when I came back into the international community of advertising…

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A hot topic: Online gambling advertising regulation

Ogilvy wins most effective agency at Effies 2025 – Ogilvy South Africa
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Since 2019, the Effies have celebrated the most effective advertising work in South Africa. Setting…

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Ogilvy wins most effective agency at Effies 2025 – Ogilvy South Africa

Pick n Pay’s digital evolution: Building a connected retail future
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Pick n Pay is accelerating into a new digital era. One built on connection, convenience,…

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Pick n Pay’s digital evolution: Building a connected retail future

How automation can help marketers get better ROI from ad campaigns
Posted in Business

Over the past few years automated systems have transformed every aspect of marketing operations from…

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How automation can help marketers get better ROI from ad campaigns