Warc report: 80% of strategists say strategy is undervalued but in demand
Posted in Business

According to 80% of strategists worldwide, strategy stands at a crossroads — and is too…

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Warc report: 80% of strategists say strategy is undervalued but in demand

“Should design inform copy or should copy inform design?”
Posted in Business

In today’s digital world, where attention spans are short and shortening, effective content-first UX design…

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“Should design inform copy or should copy inform design?”

Good service is proactive: a new standard for customer experience
Posted in Business

For many organisations, customer experience (CX) is still reactive – a customer has a query,…

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Good service is proactive: a new standard for customer experience

#NedbankIMC2025 | Dr Gillian Hammah’s 7 steps to integrating AI in your business
Posted in Business

At the IMC Nedbank Conference on 18 September, Dr Gillian Hammah, chief marketing officer at…

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#NedbankIMC2025 | Dr Gillian Hammah’s 7 steps to integrating AI in your business

SA PR agencies show world-class excellance at global awards
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Razor PR, Tribeca and Dialogue were all awarded at the recent PCRA Platinum Awards Razor…

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SA PR agencies show world-class excellance at global awards

Build for the 94%: Nigeria’s Iyinoluwa Aboyeji on business and investing
Posted in Business

Iyinoluwa Aboyeji * This article was first published by Africa’s Business Heroes In this conversation,…

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Build for the 94%: Nigeria’s Iyinoluwa Aboyeji on business and investing

Meet WFA’s Global Marketer of the Year jury
Posted in Business

The World Federation of Advertisers (WFA) has announced the Global Marketer of the Year jury…

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Meet WFA’s Global Marketer of the Year jury

Why Francophone Africa’s youth are rewriting the rules of brand engagement
Posted in Business

Too many global strategies treat Africa as a single market. Francophone consumers prove otherwise —…

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Why Francophone Africa’s youth are rewriting the rules of brand engagement

How Wonga transformed customer engagement and boosted customer acquisition with Braze
Posted in Business

Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement…

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How Wonga transformed customer engagement and boosted customer acquisition with Braze

Mommy Club’s Nozipho Ntshangase on social media’s cosmetic surgery red flags
Posted in Business

The title of “cosmetic surgeons” or “cosmetic specialists” does not exist under the Health Professions…

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Mommy Club’s Nozipho Ntshangase on social media’s cosmetic surgery red flags