What makes or breaks a product launch? – Kantar
Posted in Business

Post-launch research reveals the ‘why’ behind performance, empowering marketers to pivot strategically and unlock lasting…

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What makes or breaks a product launch? – Kantar

Does industry experience matter in PR? – Brandfundi
Posted in Business

A guide to choosing the right agency. PR is PR, right? When businesses seek PR…

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Does industry experience matter in PR? – Brandfundi

Lobengula powers Effie Awards South Africa to greater industry impact – Association for Communication and Advertising
Posted in Business

The 2024 Effie Awards South Africa campaign set out with a critical challenge: to reignite…

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Lobengula powers Effie Awards South Africa to greater industry impact – Association for Communication and Advertising

3 big emerging commerce developments South African brands need to know about right now
Posted in Business

Lebo Moerrane is VML’s head of digital and social media says there are only three…

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3 big emerging commerce developments South African brands need to know about right now

Top 10 countries most addicated to online shopping | China tops the list, UK and US follow closely
Posted in Business

The country most addicted to online shopping is China, with consumers spending more time browsing…

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Top 10 countries most addicated to online shopping | China tops the list, UK and US follow closely

Ads on Threads | 4 factors marketers should consider
Posted in Business

Threads has over 300 million monthly active users but is inherently different to Facebook and…

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Ads on Threads | 4 factors marketers should consider

Key branding insights from the WEF, Davos 2025
Posted in Business

Brand Finance explores some insights around branding, following its attendance at the World Economic Forum…

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Key branding insights from the WEF, Davos 2025

5 Super Bowl commercials that deserve places in the advertising hall of shame
Posted in Business

Brands airing Super Bowl ads have a lot riding on their investments – roughly $7m…

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5 Super Bowl commercials that deserve places in the advertising hall of shame

Dealmaker's Log: Five African private equity and venture capital moves in January 2025
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We highlight five African private equity and venture capital transactions, as featured in our sister…

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Dealmaker's Log: Five African private equity and venture capital moves in January 2025

Thought leadership vs knowledge leadership: Why one without the other falls short – Brandfundi
Posted in Business

Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and…

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Thought leadership vs knowledge leadership: Why one without the other falls short – Brandfundi