The new marketing funnel: How community influence drives conversions – Brand Influence Agency
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For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and…

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The new marketing funnel: How community influence drives conversions – Brand Influence Agency

Rewriting the rules of reputation – Red Ribbon Communications
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Author: Ronelle Bester The AI revolution in web search Recent research from HardNumbers highlights a…

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Rewriting the rules of reputation – Red Ribbon Communications

Naked’s #GetNakedAnywhere: From OOH billboard camapign to viral TikTok trend
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Naked’s #GetNakedAnywhere campaign has generated more than 20 million organic views on TikTok, making it…

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Naked’s #GetNakedAnywhere: From OOH billboard camapign to viral TikTok trend

OceanX shows how AI is transforming marine research
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Ocean exploration NGO OceanX took a detour around Africa as an opportunity to demonstrate how…

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OceanX shows how AI is transforming marine research

Nigeria: 7 agriculture and food sector business ideas for 2025
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Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit, sees opportunities to export to…

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Nigeria: 7 agriculture and food sector business ideas for 2025

Liberty Two Degrees shines again at the  2024 Footprint Awards with 22 accolades
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Celebrating retail excellence across innovation, creativity, and community impact. Footprint Award winners Saadiyah Kahn (Liberty…

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Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa
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Accenture Song has announced that, effective immediately, Celeste Koert has been appointed as the new…

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Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa

Beyond influencers: How digital creators are building real businesses
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Digital creators are not just hobbyists or influencers but entrepreneurs building sustainable brands and generating…

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Beyond influencers: How digital creators are building real businesses

Made for you: Tailored solutions driving growth of SA’s long-term insurance industry – Insight Survey
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Stronger-than-expected global economic growth, combined with high interest rates, has led to a 1.3% increase…

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Made for you: Tailored solutions driving growth of SA’s long-term insurance industry – Insight Survey

RAPT BizTrendsTV: Li Ndube  on Afro-optimism – African growth vs Western degrowth
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Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that,…

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RAPT BizTrendsTV: Li Ndube on Afro-optimism – African growth vs Western degrowth