Warc: Connected TV takes center stage as linear TV declines worldwide
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The shape of television media is changing as consumers shift from linear TV (traditional) to…

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Warc: Connected TV takes center stage as linear TV declines worldwide

From influencers to entrepreneurs: How Africa’s Creator Festival is reshaping the narrative
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As the Africa Creator Festival celebrates its third year, it’s clear that the conversation around…

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From influencers to entrepreneurs: How Africa’s Creator Festival is reshaping the narrative

CEM Africa 2025: The continent’s CX powerhouse raises the bar – CEM Africa Summit
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In an era defined by customer-centric innovation and intelligent transformation, CEM Africa 2025 emerged as…

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CEM Africa 2025: The continent’s CX powerhouse raises the bar – CEM Africa Summit

Joburg Tourism reveals new logo
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The Johannesburg Tourism Company has launched a new brand identity to market Joburg as a…

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Joburg Tourism reveals new logo

Data shows creative drives up to 30% more sales
Posted in Business

Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…

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Data shows creative drives up to 30% more sales

Daily Maverick launches Daily Maverick Connect: a new era of community for its award-winning membership
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Built to answer the frustrations of modern social media, DMC delivers what members have been…

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Daily Maverick launches Daily Maverick Connect: a new era of community for its award-winning membership

Your mass market strategy may be wrong. Here’s why – Brave Group
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Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer…

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Your mass market strategy may be wrong. Here’s why – Brave Group

5 B2B marketing strategies to outsmart AI and win your audience
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B2B marketing has never been simple, and changing search habits plus the rise of AI…

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5 B2B marketing strategies to outsmart AI and win your audience

Brands have an opportunity to build authentic, multilayered connections with female sports fans – Levergy
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Picture the scene: It is late in the evening on 11 March 2000. Food in…

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Brands have an opportunity to build authentic, multilayered connections with female sports fans – Levergy

Reputation, returns and market premium – Brave Group
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Nkateko Khosa, senior PR practitioner at the public relations and communications company Bold, writes about…

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Reputation, returns and market premium – Brave Group