WhatsApp introducing advertising is a potentially lucrative but risky move
Posted in Business

Back when Meta (then known simply as Facebook) bought it in 2014 for $19bn, WhatsApp…

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WhatsApp introducing advertising is a potentially lucrative but risky move

How to drive customer engagement through data unification in SA
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In today’s hyper-connected world, customers deserve more than just good products; they crave tailored experiences…

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How to drive customer engagement through data unification in SA

Will your AI promote clarity or confusion, progress or noise?
Posted in Business

AI drives modern marketing, optimising content, targeting audiences and shaping creative decisions. But what happens…

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Will your AI promote clarity or confusion, progress or noise?

TikTok’s commitment to 3,000 African creators
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TikTok has announced a new commitment to upskill and train 3,000 content creators across Sub-Saharan…

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TikTok’s commitment to 3,000 African creators

Win the room before you even walk in the door: Credentials and the sizzle reel – DMASA
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Before the handshake or pitch theatre, there’s the credentials presentation landing quietly in an inbox…

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Win the room before you even walk in the door: Credentials and the sizzle reel – DMASA

Mscsports to drive Telkom’s sponsorship vision forward
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Mscsports is thrilled to announce the renewal of its partnership with Telkom, having once again…

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Mscsports to drive Telkom’s sponsorship vision forward

The entrepreneur exporting Tanzania’s agricultural products to Europe
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Hadija Jabiri Interview with Hadija JabiriFOUNDER and MANAGING DIRECTOR, GBRI (EATFRESH) Lives in: Tanzania Hadija…

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The entrepreneur exporting Tanzania’s agricultural products to Europe

#YouthMonth: TBWAHuntLascaris’ Sydney Rheeder –  Young people’s humanity the key to their magic
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Regardless of how fast tech evolves, emotional and strategic storytelling will remain irreplaceable, and this,…

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#YouthMonth: TBWA\Hunt\Lascaris’ Sydney Rheeder – Young people’s humanity the key to their magic

Radio still the big winner in today’s data-led media game – Mediamark
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Kagiso Media Radio’s ‘A Million & Change Campaign’ proves empirically that radio and associated platforms…

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Radio still the big winner in today’s data-led media game – Mediamark

Business and Arts South Africa appoints Beth Arendse as new CEO
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Business and Arts South Africa (Basa) announces the appointment of Beth Arendse as its new…

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Business and Arts South Africa appoints Beth Arendse as new CEO