In spring 2025, a new ultra-luxury beacon will arrive on the fine wine market. Belle Montagne offers an exclusive lifestyle experience forged from a passion for creating South Africa's most coveted and sought-after wines. Belle Montagne Wine Club will release the first of its wine collection from March 2025, positioning itself as one of South Africa's most prestigious cuvées.

Belle Montagne's three cuvées: Cabernet Sauvignon, Chardonnay and Shiraz, are released quarterly and shipped by air directly to their winery.

Belle Montagne – Private members only

Access to Belle Montagne is reserved for private members only, with only 500 exclusive allotments available worldwide, each valued at $3,000. Each allocation includes the full collection delivered in quarterly releases, as well as priority access to new and vintage vintages through the Belle Montagne store.

Indeed, founded by successful businessman Nick Holland and his wife Roslyn, Belle Montagne represents a bold new chapter in South Africa's wine narrative. Inspired by their travels around the world, the Hollands identified an untapped opportunity: to elevate South African wines to the pinnacle of international prestige. They set out to define excellence by establishing their base in the picturesque Franschhoek Valley, one of the jewels in South Africa's culinary and wine crown.

An illustrious team is leading Belle Montagne's journey towards creating a new benchmark for South African wine. In fact, internationally acclaimed winemaker Coenie Snyman collaborates with the Hollands on the club's vision and oversees the creation of its rare wines. Additionally, Spencer Fondaumiere, President of the South African Sommeliers Association, is spearheading the brand's global introduction to the world's most discerning palates.

The epitome of luxury

Each cuvée will deliver an exciting unboxing experience with packaging that epitomizes luxury. Each bottle is adorned with a gold crest and secured with a distinctive leather strap. Additionally, the wines are presented in presentation boxes handcrafted from luxury textured Italian Fedrigoni paper, with a velvet-lined interior and the Belle Montagne emblem, creating a collector's masterpiece. Each delivery includes a custom dustbag made from the finest South African cotton and a numbered certificate of authenticity, underlining the rarity and collectability of each bottle.

Additionally, the debut wine, set to be released in March 2025, is a masterful Cabernet Sauvignon, a variety synonymous with the world's most prestigious wine appellations. Crafted with precision, this single-varietal wine reveals a bouquet of dark fruits, cassis and cedar, which unfolds in layers of velvety tannins, lush berries, chocolate and a touch of dried herbs. Its deep complexity and long-lasting finish make it a quintessential choice for wine lovers.

Membership applications are now open. To join this extraordinary community, visit the website here to begin your journey into the incomparable world of Belle Montagne.