This remarkable engagement serves as a strong indication of South Africa’s dynamic development in the digital and online technology sectors
Stephen Paxton, the founder of the awards, now in their thirteenth consecutive year, remarks on the extraordinary calibre of this year’s submissions.
“The submissions, which encompassed a diverse array of campaigns, surpassed our highest expectations and proved to be profoundly inspiring.”
An analysis of the entries indicated a significant increase in influencer marketing, technical innovation, and strategic content marketing efforts that conveyed meaningful narratives resonating with audiences.
Notably, the substantial influence of virality emerged in various campaigns, particularly highlighting the effectiveness of low-budget initiatives.
Additionally, a growing number of brands are courageously exploring the exciting potential of artificial intelligence (AI).
Paxton adds to the 30 esteemed judges. “Thank you for your unwavering commitment and invaluable insights over the past three weeks.”
The winners will be announced live at the Awards Gala Ceremony on Tuesday, 23 September at the NH Sandton, arrival time: 18h00 and event ends: 23h30 to midnight.
To purchase seats and team tables (10 per table), please email natasha@lavello.co.za
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