
These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.
This year’s finalists span a powerful mix of industry heavyweights and digital disruptors, from KFC, Cadbury, Nedbank, Standard Bank, Clicks, City Lodge Hotels, Audi South Africa, Spotify, PepsiCo, Showmax, Sanlam, Volkswagen, Toyota, and McDonald’s, to rising digital startups, niche publishers like Bizcommunity, and purpose-led campaigns.
IAB SA will be introducing the inaugural Bookmarks Rankings in 2025, providing a definitive performance benchmark across agencies, publishers, and brands in the digital space. Between 15 August and 19 September, agencies will have the opportunity to update their credits via the Loeries portal. Rankings will be released in mid-November 2025, providing long-term recognition of creative consistency and campaign effectiveness.
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