This time of year, nothing screams “I'm organized!” quite like having your advent calendar locked up What started as chalk marks on a wall have become the ultimate Christmas ritual, and in 2024, they'll be bigger, better, and selling out sooner than ever.
The history of this delicious tradition and why you need to get the best Advent calendars right now.
From chalk lines to luxury: the history of the Advent calendar
The tradition of Advent, the four weeks before Christmas, is ancient, but the calendar itself is a relatively modern German invention.
The history of origin (19th century): The first version of the Advent calendar emerged in the mid-19th century in Germany, where families used chalk to mark 24 days on a door or light one of 24 candles.
The first printed calendar: The calendar as we know it was popularized by Gerhard Lang in the early 20th century. Inspired by his mother, who made him a calendar with 24 small cookies or candies, Lang created the first commercially printed version with small doors that opened to reveal a picture or Bible verse.
The chocolate revolution: While the original calendars only contained images, sweet elements began to appear in the 1950s. In the 1990s, the cheap chocolate version became the global standard.
Today? It has evolved into a luxurious, high-value and deeply personal gift. The modern calendar is less about counting down to Christmas and more about enjoying 24 days of curated surprises.
Why calendars are urgent items
If you've been waiting until December 1 to buy, it's too late. The 2024 Advent calendars will hit the shelves in October. Why such a hurry?
Huge value: High-end calendars are famous for containing products worth two, three or even four times the purchase price. They're a great trick for trying out luxury brands at a fraction of the cost.
Limited stock: Retailers only produce a fixed quantity. Once they disappear, especially the most desirable ones disappear. This creates a massive fear of missing out (FOMO) campaign.
The best 2024 Advent calendars to buy now
You still have time to get one of the essential boxes, but you must act quickly.
The beauty advent calendar category is booming, offering the opportunity to try luxury skincare, makeup and fragrance products. High-end offerings from brands like Diptyque, Charlotte Tilbury and Sephora are the most anticipated drops of the holiday season.
Why are they sold out: The absolute value is incomparable. You'll get a curated set of miniatures and full-size products that you may have wanted to try all year long.
For the connoisseur of cozy evenings: wine advent calendars
Say goodbye to tiny chocolate; The adult equivalent is a sip of Christmas cheer every night. Wine Advent calendars and spirit-focused versions (such as gin, whiskey or cocktail kits) are immensely popular. They include 24 small bottles or cans, perfect for tasting without commitment.
Why are they sold out: They enhance the happy hour experience and are the perfect centerpiece for adult gatherings throughout December.
For the enthusiast or hobbyist
Look for calendars dedicated to your niche. These make fantastic and thoughtful gifts:
Gourmet sandwiches: Calendars of jerky, cheese or special hot sauce.
Cozy drinks: Luxury tea or coffee capsule calendars.
Interactive fun: LEGO, puzzles or book-a-day countdowns.
My advice: If you want one of these high-value, time-sensitive items, check out major retailers' sites right away – they're in stock daily! Don't wait for a sale; the deal is the price itself.
Photo by Torsten Dettlaff
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