Accenture Song, the world’s largest tech-powered creative group, was recognised at this year’s Bookmarks for its creativity taking home a total of 14 Bookmark Awards.

Speaking on the sidelines of the event, Moagi Bodibe, managing director and marketing practice lead for Accenture Song, Africa said: “These accolades are recognition of the great work we are doing with our clients and the dedication of the teams involved. We obsess about customer needs and use this as a compass to fuse creative ideas with technology and digital innovation to create real change. We are extremely proud to be acknowledged for the exceptional results we’ve achieved, showcasing our ability to adapt and innovate in rapidly changing times.”

Accenture Song won in 10 categories with work spanning the tourism, retail and automotive sectors, demonstrating the depth and breadth of the group’s expertise in digital and social marketing.

The wins included:

Made in the Cape Market, a campaign for Wesgro, the agency responsible for trade, tourism and investment in the Western Cape won six awards – gold for Digital Installations & Activations and silver awards in the Platform Innovation, Customer Experience Design, Virtual Reality and Augmented Reality and Craft – Interactive Design categories with a bronze for Mobile Campaign. The workshowcased creative storytelling in retail through a combination of physical design and AR animations.  

Danni Pinch, executive creative director for Accenture Song, Africa said: “Wesgro has continually pushed the boundaries of creative marketing, and this project was no exception. Made in the Cape Market blended physical and augmented reality design to allow us to bring an innovative storytelling layer into the retail experience.”

Starlight Adventures in the Cape Karoo, another campaign for Wesgro won three bronze awards in the Games, Platform Innovation and Craft – Strategy categories The insight for this work was based on research that 71% of kids and tweens make the decision of where their family should go on holiday. We took the rural Cape Karoo, to a place we know millions of those holiday- decision-making kids already are, every day. Roblox. We digitally twinned the tiny Karoo town of Prince Albert and turned it into one of the biggest adventure games on Roblox, inviting kids to ‘Play before You Stay’.

Gregory Booysen, creative group lead for Accenture Song, Africa said: “What a fantastic example of the innovative work we love to do – work that feels like play. Crafting one of the largest games on Roblox required a team with immense skill and ambition. Congratulations to you all, you incredibly talented bunch!”

GAME, for Game, Africa’s largest discount retailer, won a silver award for Platform Innovation and two bronzes for Games and Craft – Interactive Design.

Danni Pinch, executive creative director for Accenture Song, Africa said: “The Game GAME was a great opportunity to flex our creative muscles in Roblox and gaming. This project has proven how the right experience in gaming can drive measurable business results for South African brands.”

For Engen, Accenture Song won silver in the Craft – Social Media Community Management and Social Communities categories. The brand’s online community. We needed young people to understand that Engen is not just a petrol station. It’s a garage: a hangout, a pitstop. By making surprising moves for a fuel brand, using a Gen Z voice, hopping onto trends, co-creating with influencers, and putting user-generated content first, we got their attention – solidifying why Engen holds its longstanding title of the coolest ’petrol station’ in SA. We jumpstarted a garage fandom, every social team’s dream. 

Tennessee Barber, art director for Accenture Song, Africa said: “We are thrilled to take home an award for our client, Engen. It’s special to the team because we all worked to build this community and show that content-first creativity on social media is effective. Our client Engen trusted and invested in a best-practice social approach, which made our community thrive and set a new bar for quality engagement on our channels.”

“We believe the path to growth for organisations is through reimagining experiences that can make lives better. At Accenture Song we have a relentless dedication to working together with clients to reinvent the way customers experience them and to bring this to life through creativity and innovation,” concluded Bodibe.

The IAB South Africa Bookmark Awards celebrates innovation, creativity and effectiveness in the digital media and marketing industries. The Bookmarks have been rewarding high-impact digital work from South African agencies, publishers and brands for over 15 years, and by doing so, it sets the benchmark for tech, digital and leading-edge innovation. Celebrating work that works, to drive digital change.