The Porsche Registro Italiano E-motion is the world’s first Porsche Club for all-electric sports cars.
One weekend in September, 131 participants and 73 electric vehicles set out on the club’s first-ever
road trip – to Hans-Peter Porsche’s Traumwerk museum just outside of Salzburg – launching a new era
of Porsche community.

An intimate brand experience

Low on the horizon, the morning sun of late summer bathes the hills of the Franciacorta wine region in a
tranquil light, while a soft mist paints the picturesque province in the Alpine foothills of the Lombardy
region in Bahama Yellow. Leaving the last village in the rear-view mirror, a black Taycan suddenly
accelerates out of a traffic circle, takes a right turn, and then approaches its destination: the
Franciacorta Porsche Experience Center. Approximately 60 hectares in size, the brand experience
location features three training areas on the handling course, a paddock with 29 garages, and a
customer center with fast-charging stations.

Andrea Siviero, a Milan-based IT specialist who spends his free time as spokesperson for the Registro
Italiano E-motion Porsche Club, climbs out of the Taycan GTS Sport Turismo. “It’s wonderful to be here again,” says Siviero with a smile on his face. “This Experience Center is much like a home for our club.
We signed the founding charter here in May.” This Saturday, the Experience Center is the starting point
for the club’s first group road trip: Porsche E-motion goes to Traumwerk. Arriving one after another, the
131 participants seem to know each other and are all brimming with excitement.

The club members have brought along their families for the club’s first adventure together and are
distributed among 73 vehicles – 42 Taycan and 31 Macan in all variants – including both rear- and allwheel-
drive vehicles, S and Turbo S versions, and even two Turbo GT. Six vehicles boast custom paint
jobs from the Paint to Sample program, including Fjord Green, Signal Yellow, and Moonlight Blue
Metallic. Several of the Macan are fitted like the sneak preview models, which are presented exclusively
to a select few ahead of the market launch.

And then there are the two Taycan Turbo GT with Weissach package which take part in the Porsche
Taycan Rush Championships, a racing series of timed flying laps established by Porsche Italia in 2025.
It’s not just speed that counts, but also energy management and the observation of slow zones. But
today the Turbo GT are accompanying other electric sports cars on the autobahn to Austria. It’s a firstclass
group event for electric vehicles.

The Porsche Club origins

The caravan takes its first break at a rest stop. Enjoying an espresso, Siviero explains how the club came
about. “In 2021, during the pandemic, a few early Taycan owners created a group chat to discuss the
vehicle and topics like the software and the best charging options in Italy. One of those was Massimo,
our current president.” Massimo Piccinno has been driving Porsche vehicles for more than 30 years, is
well connected in the Porsche Italia cosmos, and purchased his first electric car in 2015, which was
eventually followed by two Taycan and one Macan. This experience has often allowed him to help the
small community. And the group has grown. “Just a handful of like-minded people soon became 60,”
recalls Siviero. “At some point, someone asked, ‘Why don’t we just make this official as an all-electric
Porsche Club?’” This idea was well received not only by the community, but also by Porsche Italia.

And now the new club is taking its first-ever road trip together. After a drive of around 250 kilometers
and just under three hours, the next stop is Brixen in South Tyrol. As the sun continues to rise, our
Macan Turbo cruises along the three-lane autostrada in an easterly direction. It’s a warm 28 degrees
Celsius, with fluffy white clouds dotting the blue sky. The route is flanked by fields of sugar beet and
corn, vineyards, and cypresses. As we approach Avio, a small municipality east of Lake Garda, the valley
narrows and the first castello of many appears on the mountainside.

To avoid what would be our first
traffic jam further up north, the navigation system redirects us onto the parallel highway – finally some
Porsche terrain: no traffic, open road, and satisfying curves. And then slowly but surely, the panoramic
view of the Dolomites unfolds before our very eyes. The power of the electric motor below us only
intensifies the beauty of the natural wonder ahead of us.

We stop in Brixen to have lunch and charge the cars. As the group enjoys their meal of barley soup and South Tyrolean fare, the sports cars charge next to an industrial hall. Because it’s impossible to connect
73 vehicles to the public power grid at the same time, two mobile Porsche turbo charging units, which
are usually used on European racecourses, have been set up today to serve the unique Porsche Club.
Powered by lithium batteries weighing in at around 14 tons, each unit provides 2.1 MWh of energy,
supplying 10 fast-charging stations with up to 280 kW of charging capacity. Charging assistants rotate
the vehicles, ensuring every car is fully charged and ready to go again.

Socializing during the charging break

The perfect time to get acquainted with some of the participants. The many conversations reveal that
the travel group is diverse in terms of age, careers, and hobbies. But they all have one thing in common:
a passion for electric Porsche sports cars, which they usually share with the entire family, whether
they’re music producers, IT entrepreneurs, manufacturers of health drinks – or students like Carlotta
Pinoli from Merate near Milan.

“In Germany, I drove faster than I’ve ever driven before in my life,” she
enthusiastically tells us afterwards. Davide de Cicco, an entrepreneur from Lugano, came here with his
wife Maria Chiara and the youngest of their five children in the Taycan 4S Cross Turismo. Edoardo is
just nine months old, which makes him the youngest participant by some distance.

What makes this club so special? “The people and the energy between us,” says President Massimo
Piccinno. “We’re a bit more easygoing. As I always say, you’re not joining a club, but a family. Our
members range in age from their late 20s to their mid-70s. The mindset is energy-charged and open to
innovation and change. This attitude is just one component of our passion. And electric Porsche cars are
the logical consequence.”

This sentiment is confirmed by Andrea Gruppach, President of the Italian Porsche Club association:
“There are a lot of young members and many families in Registro Italiano E-motion and even here on the
tour. Electric Porsche vehicles are perfect for them.” In other clubs, there’s often a push to make good
time on road trips. “Things are different here. We take our time, drive at a leisurely pace, and even enjoy
the charging break. It’s a different kind of fast travel.”

Through the Alps

That said, it should come as no surprise that the next leg resumes two hours later than originally
planned. Not because of the charging times, but because everyone’s enjoying the food and socializing –
a Saturday without any obligations. But what follows is the most beautiful stretch of the route. Our
journey to Sterzing in northern South Tyrol, which takes us up a winding two-lane road, is a real treat.
With acceleration, load changes, and high-precision braking, there’s no better way to experience the
power of the sports car.

The route continues up to the Brenner Pass at an elevation of 1,374 meters,
along the Alpine divide from Italy to Austria, and then on to the German border. The final leg to Salzburg
follows a brief stint through Germany, with Lake Chiemsee on the left and the Chiemgau Alps on the
right. It doesn’t get any more picturesque than this.

We spend the evening at a restaurant in Salzburg, where the atmosphere is lively, cheerful, and loud.
There is lots of laughter and endless discussion about life, politics, and electric mobility. Edoardo, the
toddler, is being fed. Eventually, a member raises his glass for a toast to the club tour – and everyone
joins in.

Arrival at Traumwerk

Hans-Peter Porsche Traumwerk, an interactive museum near Salzburg, is on the agenda for Sunday
morning. The grandson of company founder Ferdinand Porsche has opened up his private collection to
the general public. He welcomes the participants in person, holds children in his arms, and is more than
happy to pose for a selfie. Daniele Massaccesi takes a look around with a great deal of interest. The
cameraman from Rome has worked with directors such as Steven Spielberg (Munich ) and, on several
occasions over the past 25 years, Ridley Scott (Napoleon , House of Gucci , Hannibal ). He has also been
involved in Matrix Resurrections , King Arthur , and The English Patient.

“I used to drive a diesel off-road vehicle,” he says. “But at some point, I realized that the future is
electric. I was impressed that Porsche had the courage to change. And I wanted to be a part of that.”
Massaccesi’s first Porsche was a Taycan. Now he drives a Macan and can’t wait for the electric 718 to
come out. “I believe internal combustion engines are an outdated concept – much like a rotary phone.
Electric driving is powerful, quiet, and clean. I want people to understand that.” And then he shares an
anecdote, laughing: “I was once parking my Macan at the Cinecittà studio in Rome. Ridley Scott was
there, filming The Dog Stars . He saw my car, drove by, stopped, stuck his head out of the window, and
called out: ‘Hey, nice car!’”

An opinion also shared by Giulio Tedesco from Udine, a gamer and car content creator with 1.2 million
followers on YouTube. At the age of 28, he’s one of the youngest members of the club and has been
there from the beginning. He has a Taycan Turbo S in his private garage, but was given a Taycan Turbo
GT with Weissach package by Porsche Italia for the road trip. This can go from 0 to 100 kmh in 2.2
seconds with Launch Control and delivers overboost power of up to 760 kW (1.034 PS; Taycan Turbo
GT with Weissach package (WLTP)*: Electrical consumption combined: 20.8 – 20.6 kWh/100 km;
CO₂ emissions combined: 0 g/km; CO₂ class: A) and a top speed of 305 kmh.

“Traumwerk was an absolute highlight,” he says at the end of the trip. And the Turbo GT? “That, too, of
course,” he adds, laughing. “But there’s nothing like meeting someone from the Porsche family. It drives
it home for me: I’ve now achieved something I had only ever dreamed of.”

Text first published in Christophorus Magazine, issue 417.