Mattel Brick Shop has officially launched its inaugural collection of products under the newly introduced brand in collaboration with the legendary Hot Wheels. This first-of-its-kind collection consists of seven meticulously crafted building sets, now available at select retailers worldwide, and offers collectors and enthusiasts an unprecedented opportunity to combine the art of building with the excitement of Hot Wheels.

The art of hot wheels

With Mattel Brick Shop, the company merges decades of toy industry experience with the iconic Hot Wheels brand, inviting fans to explore a more personalized, creative and collectible experience. Each building set is designed with authentic proportions and attention to detail, with real metal components allowing for unparalleled customization. Along with each set, collectors receive a 1:64 scale die-cast car, exclusive to the set, providing a hands-on building experience and a display-worthy collectible.

“Hot Wheels has inspired generations of car enthusiasts, and with the Mattel Brick Shop, we are giving fans a new dimension to experience these beloved vehicles,” says Roberto Stanichi, executive vice president and global head of vehicles and building sets at Mattel. “This collection offers the authenticity and craftsmanship that collectors have long desired. Our design team worked meticulously to turn these cars into brick form, while preserving the elements that make them iconic, including real metal parts and a matching die-cast car. It's a truly unique way to build, collect and interact with Hot Wheels.”

Three different series for every collector

The first Hot Wheels Brick Shop Collection comes in three distinct series, each offering collectors a different lens through which to explore design, performance and creativity: the Speed ​​Series, Elite Series and Premium Series. Each set is built with display-ready designs inspired by real-life and original Hot Wheels cars, allowing enthusiasts to customize wheels, decals and other unique design elements to fit their vision.

Mattel Brick Shop Hot Wheels Premium Series – The Pinnacle of Collectibility

The Mattel Brick Shop Premium Series represents the ultimate in luxury and craftsmanship. Constructed from metal components, including custom hubcaps and licensed decals, each set guarantees collectors a high level of authenticity and visual appeal. The inclusion of a matching 1:64 metal car elevates the experience even further, making it perfect for display or collection.

Highlights include:

• Mattel Brick Shop Hot Wheels Mercedes-Benz 300 SL – The iconic Gullwing reimagined in 1:12 scale, complete with opening doors, a metallic Mercedes-Benz shield and refined interior details. Comes with a matching 1:64 diecast car. Ages 17+ | RRP: R2349.99

Mattel Brick Shop Hot Wheels elite series: iconic cars with unmatched authenticity

Designed for collectors seeking style and precision, the Mattel Brick Shop Elite Series offers cars with interchangeable parts, metal wheel covers, and licensed decals. Each set includes a matching 1:64 metal car for display, capturing the essence of automotive excellence in brick form.

Highlights include:

• Mattel Brick Shop Hot Wheels Corvette Grand Sport: A track-ready legend with metal exhaust pipes and interchangeable components.
• Mattel Brick Shop Hot Wheels '90 Acura NSX: The Japanese supercar icon, with pop-up headlights, functional steering and interchangeable license plates.
• Mattel Brick Shop Hot Wheels Custom '62 Chevy® Pickup – A classic American pickup truck with exposed engine, adjustable suspension and surfboard accessory for a touch of fun.
  Ages 10+ | RRP: R929.99

Mattel Brick Shop Hot Wheels Speed ​​Series – Thrill Seekers' Delight

The Speed ​​series is aimed at enthusiasts looking for excitement and customization. Mattel Brick Shop has made sure that each set allows fans to upgrade their builds with additional wheel covers, licensed decals, and a matching 1:64 metal car. These sets allow collectors to recreate their favorite Hot Wheels vehicles with precision and style.

Highlights include:

• Mattel Brick Shop Hot Wheels Cadillac Project GTP Hypercar: Streamlined drag racer with bold graphics and functional doors.
• Mattel Brick Shop Hot Wheels Maserati MC20: Italian elegance meets high performance, complete with butterfly doors and visible engine.
• Mattel Brick Shop Hot Wheels Custom '68 Camaro: Brick-shaped muscle car with bold stripes and a wide stance.
  Ages 10+ | RRP: R429.99

With this release, Mattel Brick Shop ushers in a new era for Hot Wheels enthusiasts, combining the craftsmanship of building with the excitement of collecting and displaying. Each set offers a unique opportunity to engage creatively, whether as a dedicated collector, builder, or both. Mattel Brick Shop Hot Wheels sets are now available at select retailers worldwide, ready to enhance any collection.