Lexus has officially unveiled the all-new GX 550 in South Africa, redefining standards in the premium off-road SUV market. This striking vehicle represents a harmonious fusion of power, sophistication, and state-of-the-art technology, catering to the desires of both urban explorers and adventure seekers alike.

A testament to luxury and capability: Lexus GX

The new GX encapsulates Lexus’ unwavering commitment to innovation and luxury, striking an unparalleled balance between rugged capability and refined comfort. Crafted for those in search of extraordinary experiences, this SUV dares drivers to venture into uncharted territories with confidence.

Joining the GX in the Lexus SUV family are the flagship full-size LX, the indulgently refined RX, and the fully electric RZ, each exemplifying the brand’s innovative approach to both luxury and sustainability. The NX offers a compelling mid-size option, while the UX proves a sophisticated solution for urban driving, ensuring there’s something for every discerning driver.

Lexus GX: The evolution of an icon

The Lexus GX has established itself as a staple of luxury off-road SUVs for over two decades, primarily in North America and Eurasia, with its much-anticipated debut in South Africa. The first-generation GX 470 launched in 2002, seamlessly combining the rugged toughness of the Toyota Land Cruiser Prado with a plush interior. Successive generations have only enhanced this legacy, introducing improved engines and advanced off-road technologies that solidified the GX’s reputation.

The latest model, the GX 550, is built on the robust GA-F global architecture platform, maintaining its traditional body-on-frame structure while embracing modern advancements that enhance stability and performance.

Unmatched design and engineering

The bold, sculpted exterior of the new GX makes an undeniable statement. Its commanding presence on any terrain is accentuated by a distinctive, squared-off bonnet and a wider stance that contributes to both visual appeal and improved off-road stability. The signature spindle grille and stylish LED headlamps offer a sophisticated look, enhanced by high-mounted headlights designed to withstand rugged conditions.

Glenn Crompton, Vice President of Marketing at Lexus South Africa, emphasises that the GX is ideal for customer adventurers seeking luxurious yet robust SUV capabilities.

“The GX combines the best of both worlds, offering the luxury and craftsmanship Lexus is renowned for, ensuring comfort and refinement,” says Crompton. “With its strong design, V6 performance, and enhanced 4×4 features—especially in the Overtrail grade—it can tackle almost any terrain South Africa has to offer.”

A luxurious interior experience

Stepping into the GX reveals a meticulously crafted cabin that balances luxury and functionality. The Tazuna cockpit philosophy places the driver at the heart of the experience, featuring an expansive 14-inch touchscreen multimedia system and an advanced digital instrument cluster for intuitive accessibility. Abundant space, available in both five- and seven-seat configurations, caters to the needs of families and adventurers alike.

For those who venture off the beaten path, the Overtrail variant offers unique interior enhancements with durable yet refined materials, ensuring a comfortable but tough environment for exploration.

Performance that inspires confidence

At the core of the GX is a twin-turbocharged 3.5-litre V6 engine that produces a robust 260kW and impressive 650Nm of torque. This potent powertrain, paired with a 10-speed Direct Shift automatic transmission, guarantees dynamic acceleration and superior performance on challenging terrains.

Engineered for a variety of landscapes, the GX’s advanced off-road technologies deliver exceptional traction and stability. Optimised suspension geometry and Electric Power Steering (EPS) ensure both responsive handling and precision in even the most rugged conditions.

The GX SE and overtrail variants

The Lexus GX SE is a polished seven-seater luxury SUV, replete with convenience features such as a power back door, auto-retractable side steps, and a spacious cabin trimmed in semi-aniline leather, complete with massaging front seats.

For those seeking the pinnacle of off-road performance, the GX Overtrail is tailored for extreme adventures. Enhancements include all-terrain tyres, a wider tread, and advanced off-road systems like the Electronic-Kinetic Dynamic Suspension System (E-KDSS) and Multi-Terrain Select (MTS), which allows drivers to adapt the vehicle to various conditions.

Prioritising safety and convenience

Safety is paramount in the new GX, which is equipped with the latest Lexus Safety System, featuring a suite of advanced technologies designed to provide reassurance on every journey. These systems work seamlessly together to enhance protection for both the driver and passengers.

A vision for the future

Koji Tsukasaki, Chief Engineer of the Lexus GX, describes the vehicle as a transformative creation that embodies the essence of Lexus off-road capabilities. This commitment to excellence extends to all aspects of the GX, reinforcing Lexus’ signature blend of luxury and functionality.

Explore the extraordinary

The all-new Lexus GX is more than just a luxury SUV; it is a statement of innovation, sophistication, and bold exploration. With a design that inspires adventure and capabilities that conquer both city streets and remote landscapes, the GX sets a new standard in the premium SUV segment.

Available in a refined palette of exterior colours, including White Quartz, Sonic Titanium, and Graphite Black, the GX also offers exclusive finishes for the SE and Overtrail models, enhancing its luxurious yet adventurous persona.

Pricing and availability

• Lexus GX 550 Overtrail 3.5T: R1,766,000
• Lexus GX 550 Overtrail 3.5T Bi-Tone: R1,776,200
• Lexus GX 550 SE 3.5T: R1,829,000

Each purchase comes with a 7-year/100,000 km warranty and full maintenance plan, alongside service intervals set at 10,000 km or annually.

In summary, the all-new Lexus GX invites luxury seekers and adventure enthusiasts alike to explore with unparalleled confidence and style. Whether you’re navigating the urban jungle or venturing into the wild, the new GX promises to elevate every journey.