3. Use email marketing for your advantage

Email marketing has been a proven promotion method for a long time. You are not worried about impressions, and can directly reach the entrance trays of its consumers. Loyalty programs have their roots in email marketing.

As owner of a small business, you have the option to configure automatic electronic emails that welcome customers to their platform or site when they are recorded in their bulletin.

To increase the number of customers returning to their online or brick store and mortar, you can also provide discounts and coupons. Reports indicate that people check their email up to fifteen times a day, which places it in a favorable position.

4. Promote your service on social networks

We can expect social networks to continue growing in the future. Companies are losing a significant opportunity to increase their results by not taking advantage of social media platforms. I'm not joking! Social networks represent more than half of the income in fourteen different sectors.

If you have difficulty finding ideas, consider the platforms where your most loyal clients interact with you. What social media platform? Instagram? Facebook? You must start by gathering a strong group of followers or their most promising perspectives.

Discover which customers/people become advertising once you have identified a social purchase process. Use these results as a springboard to continue trying new things until you have a constant flow of consumers who pay.
5. Launch a reward or loyalty program

Establishing a loyalty program is a proven strategy to improve customer retention, particularly beneficial for the owners of small businesses that are starting. In fact, an increase of 95% to profitability is possible with only a 5% improvement in customer retention.

You may think about using a drilling card system for a neighborhood store. As a retailer online, you can consider offering a discount to consumers who spend a specific amount.

If your campaign offers sufficient value to your customers, mouth to mouth will undoubtedly increase your traffic. Posting your new promotion on social networks is essential if you want to expand your business.

Do you need some ideas for a new loyalty program? Increase your sales with the help of promotions. Read this.

6. Become a member of Quora and Facebook groups

Despite their eccentricities, Facebook and Quora are fantastic places to find new potential customers. People will begin to see their brand as an industry leader if they implement these social methods.

You can reach a global audience and promote your material by joining the right Facebook groups. I will pretend that you are in the business of selling unique pet articles.

The groups of memes on Facebook dedicated to dogs and cats are abundant, and they could be interested in buying their pet supplies. Even better, I could be able to provide some guidance to a member of a Facebook community for pet owners who have a consultation about their pets.

The plan is the same for Quora. You make your profile and choose in which areas you want to focus. Once you have configured, questions will appear on your screen, and can help answer them.

Let's say you sell children's hats. Children's hats are attractive, which allows you to discuss everything, from their manufacturing process to the reasons why children worship them. The well -thought answers “will vote” and rise to the top, as in Google's search classifications.

Do not promote its content anywhere without a reason, no matter what. Actually, hurt the communities you want to join and devalue your business.

In these situations, you should always choose not to sell, even if it is difficult. If you give the best answer you can, the right people will probably come after you.

7. Make marketing materials that stand out

Blogs, infographics and other attractive tools are excellent ways to announce. People love to share information that is visual and easy to understand. Sharing information is the best way to obtain more ties of setback and references traffic without doing anything else. This helps Google see its place more clearly in general.

Although many expensive artists create infographics for companies, you may be able to do some yourself.

To create a great infographic, simply add your own data to a variety of kits, packages and other tools that already include artistic elements. If you want to show something to your people, start with photos!

8. Learn about marketing through influencers

One of the best ways to announce online at this time is through influence marketing. When he works with an influencer, he already obtains his goods or services in front of a specific group of people.

More than 70% of marketing specialists think that the best customers and traffic come from influencers marketing than from other places, such as exhibition ads, email marketing and even marketing in social networks.

Influencers help their small business to generate trust and a good name for themselves. Just make sure the influencer you hire adapts well to your business.

9. Make a program for customers to refer to others

Do you know how to use UBEREATS, AIRBNB or DROPBOX? Customers of all these businesses can get one thing: mouth advertising. You can give your current customers something to bring new people to your place, such as a free service month, a free or simply effective product. This is a proven method of advertising.

Boca to mouth is the most important way of advertising. Over time, earning more money can come from friends who tell your friends about your business.

This is where you can find our information about affiliates and recommendations.

If you have a store that sells things, you must also open an online store! It is another excellent way to get customers, and you can also help you sell your physical store.