The Loeries Official Rankings 2024 have been released, highlighting the most innovative and impactful work in the brand communications industry across Africa and The Middle East.
The Loeries Official Rankings 2024 have been released (Image supplied)
The Loeries Rankings is trusted by the industry as a valuable and independent measure that recognises the outstanding contributions of agencies, brands, and individuals across a wide spectrum of categories.
The rankings are based on the cumulative scores of awarded entries from the 2024 Loerie Awards and reflect the excellent quality of work submitted across various disciplines.
These rankings celebrate the pioneering brands, agencies, creative professionals and production companies that continue to shape the future of marketing, advertising, and communication.
“The Loeries Rankings is the definitive guide to the people and companies doing the work that creates brand value across Africa and the Middle East,” highlights Loeries CEO, Preetesh Sewraj.
“The rankings are the culmination of a year’s worth of research into the industry and is a valuable source of insights for anyone in the brand communications industry,” he adds.
The Loeries Official Rankings serve as a powerful testament to the high level of talent and innovation within the industry and cover a number of key categories.
Highlights
Highlights from the 2024 Loeries Official Rankings include:
| BRAND – AFRICA & MIDDLE EAST | ||
| 2024 | 2023 | 2022 |
| 01 NBA | 01 CHICKEN LICKEN | 01 CHICKEN LICKEN |
| 02 NEDBANK | 02 KFC | 02 ANNAHAR NEWSPAPER |
| 03 KFC | 03 THE RIKY RICK FOUNDATION | 03 UAE GOVERNMENT MEDIA |
| 04 ANNAHAR NEWSPAPER | 04 VOLKSWAGEN | OFFICE |
| 05 CITY LODGE HOTELS | 05 BUDGET INSURANCE | 04 VOLKSWAGEN |
| 06 SALVATION ARMY | 06 HEINZ | 05 ETISALAT |
| 07 GAME | 07 ANNAHAR NEWSPAPER | 06 THE COCA-COLA COMPANY |
| 08 AB INBEV | 08 AB INBEV | 07 DISTELL |
| 09 AMNESTY INTERNATIONAL | 09 VODACOM | 08 BURGER KING |
| 10 ENPOWER TRADING | 10 HOME CENTRE | 09 VODACOM |
| REGIONAL AGENCY GROUP | ||
| 2024 | 2023 | 2022 |
| 01 PUBLICIS GROUPE | 01 OGILVY | 01 BBD0 |
| 02 JOE PUBLIC UNITED | 02 JOE PUBLIC UNITED | 02 JOE PUBLIC UNITED |
| 03 OGILVY | 03 TBWA\ | 03 OGILVY EMEA |
| 04 TBWA\ | 04 IMPACT BBDO | 04 PUBLICIS GROUPE |
| 05 IMPACT BBDO | 05 MCCANN | 05 FCB AFRICA |
| 06 ACCENTURE SONG | 06 LEO BURNETT MIDDLE EAST | 06 M&C SAATCHI GROUP |
| 07 HAVAS MIDDLE EAST | 07 THE ODD NUMBER | 07 GREY |
| 08 M&C SAATCHI ABEL GROUP | 08 PUBLICIS GROUPE | 08 VMLY&R |
| 09 VML | 09 SAATCHI & SAATCHI MIDDLE EAST | 09 OGILVY AFRICA |
| 10 FCB | 10 WPP | 10 TBWA\ |
| AGENCY – AFRICA & MIDDLE EAST | ||
| 2024 | 2023 | 2022 |
| 01 JOE PUBLIC UNITED | 01 OGILVY SOUTH AFRICA | 01 IMPACT BBDO |
| 02 LEO BURNETT DUBAI | 02 JOE PUBLIC UNITED | 02 JOE PUBLIC UNITED |
| 03 THE ODD NUMBER | 03 TBWA\ HUNT LASCARIS SOUTH AFRICA | 03 OGILVY SOUTH AFRICA |
| 04 OGILVY SOUTH AFRICA | 04 IMPACT BBDO | 04 FCB JOBURG |
| 05 IMPACT BBDO | 05 FP7 MCCANN DUBAI | 05 SAATCHI & SAATCHI MEA |
| 06 TBWA\ HUNT LASCARIS SOUTH AFRICA | 06 THE ODD NUMBER | 06 GREY ADVERTISING |
| 07 ACCENTURE SONG | 07 LEO BURNETT DUBAI | 07 VMLY&R SOUTH AFRICA |
| 08 DASH DIGITAL STUDIO | 08 GRID WORLDWIDE | 08 OGILVY AFRICA |
| 09 HALO | 09 ACCENTURE SONG | 09 M&C SAATCHI ABU DHABI |
| 10 SAATCHI & SAATCHI ME | 10 SAATCHI & SAATCHI DUBAI | 10 SERVICEPLAN MIDDLE EAST |
| AGENCY – INDEPENDENT AGENCY | ||
| 2024 | ||
| 01 THE ODD NUMBER | ||
| 02 DASH DIGITAL STUDIO | ||
| 03 HALO | ||
| 04 ONE OVER ONE | ||
| 05 SERVICEPLAN MIDDLE EAST | ||
| 06 DIAGEO IN-HOUSE AGENCY | ||
| 07 EDELMAN | ||
| 08 M&C SAATCHI UAE | ||
| 09 DEFIJN | ||
| 10 BCKRDS | ||
| EDUCATIONAL INSTITUTIONS | ||
| 2024 | 2023 | 2022 |
| 01 THE OPEN WINDOW | 01 RED & YELLOW CREATIVE | 01 UNIVERSITY OF PRETORIA |
| 02 CAPE TOWN CREATIVE | SCHOOL OF BUSINESS | 02 STELLENBOSCH ACADEMY OF |
| ACADEMY | 02 UNIVERSITY OF PRETORIA | DESIGN & PHOTOGRAPHY |
| 03 THE ANIMATION SCHOOL | 03 THE ANIMATION SCHOOL | 03 IIE-VEGA |
| 04 STELLENBOSCH ACADEMY OF | 04 NORTH-WEST UNIVERSITY | 04 THE ANIMATION SCHOOL |
| DESIGN & PHOTOGRAPHY | 05 AFDA | 05 THE OPEN WINDOW |
| 05 IIE-VEGA | 06 STELLENBOSCH ACADEMY OF | 06 CAPE TOWN CREATIVE ACADEMY |
| 06 UNIVERSITY OF PRETORIA | DESIGN & PHOTOGRAPHY | 07 AFDA |
| 07 RED & YELLOW CREATIVE SCHOOL OF BUSINESS | 07 CAPE TOWN CREATIVE ACADEMY | 08 NEW YORK FILM ACADEMY |
| 08 NORTH-WEST UNIVERSITY | 08 THE OPEN WINDOW | 09 AAA SCHOOL OF ADVERTISING |
| 09 GREENSIDE DESIGN CENTER | 09 GREENSIDE DESIGN CENTER | 09 GREENSIDE DESIGN CENTER |
| 10 UNIVERSITY OF JOHANNESBURG | 10 STELLENBOSCH UNIVERSITY | 10 UNIVERSITY OF PRETORIA |
The full 2024 Loeries Official Rankings are available for download at the Loeries
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