Bvlgari Serpenti Infinito: begins celebrating the Year of the Snake in Shanghai through a unique exhibition that combines contemporary art inspired by its legendary icon created by 19 international and Chinese artists, and its new Serpenti 2025 collections.

Bvlgari is Serpenti and Serpenti is Bvlgari: an inseparable connection united by a shared legacy of transformation and irresistible magnetic attraction.

Having made its way into history as the icon of endless metamorphosis, this mythical symbol, representing the serpent's ability to shed its skin, a metaphor for eternal rebirth, unites cultures from East to West, evolving through layers of meanings.

The evolution of 2025

On this journey of unlimited reinvention, Bvlgari presents Serpenti Infinito, its latest communication concept that delves into the transformative power of this iconic emblem.

Embodying the essence of eternal transformation, Serpenti Infinito captures the essence of time, beauty and perpetual evolution and invites a realm of infinite possibilities that unfolds around this symbol and the potentially infinite creative expressions and interpretations it can embody. .

Of course, this evolution continues today with the launch of the new Serpenti 2025 jewelry, watchmaking and leather goods creations, and with the new Serpenti Infinito advertising campaign that connects the power of the icon with the symbol of infinity, evoking perpetual cycles of creation and renewal. . .

An exploration that reaches new heights in 2025, the Year of the Snake in Chinese tradition, marks an important milestone for the Roman High Jeweler. An exploration that reaches new heights in 2025, the Year of the Snake in Chinese tradition, marks an important milestone for the Roman High Jeweler.

Furthermore, this event offers a unique occasion to explore the shared cultural meaning of the snake and connect Bvlgari's creative vision with the rich tradition of Chinese culture.

To mark the occasion, a new world tour by Serpenti Infinito Exhibitions will debut in January in Shanghai and will subsequently continue throughout the year, highlighting the vibrant link between the snake and art.

The Serpenti Collection

For almost eight decades since its first creation in 1948, Bvlgari Serpenti continues to evolve. It remains a symbol of timeless elegance. A transformation that lasts with the introduction of new creations of jewelry, watches and accessories.

Embodying the purest essence of the sign, Serpenti Viper's creations continue to reveal the infinite potential behind the essential yet distinctive design element of stylized scale. In addition, they are now interpreted in new gold colors, either plain yellow or pink.

They also feature added diamonds, which enhances their luxurious appeal. The new creations feature exceptional craftsmanship and versatile designs, effortlessly enhancing any look with their captivating contemporary appeal.

Sets

The new Serpenti Viper sets feature an elegant necklace and hoop earrings, showcasing an iconic design in rose or yellow gold. A new white gold bracelet and ring enhance the pairing options, featuring a loop design with pavé diamond accents.

Rings

Launching at select boutiques, four Serpenti rings feature rose gold, diamonds and colorful gemstones inspired by Bvlgari High Jewelry. Additionally, a full diamond version in white gold captivates with the brilliance of its baguette and brilliant cut gems.

Watches

In the field of watches, the iconic and irresistible Serpenti Seduttori and Serpenti Tubogas continue to surprise. A watch with the soul of a jewel, the Serpenti Seduttori combines the elegant refinement of stainless steel with the brilliance of a diamond-set bezel.

Sinuous, elegant and light, its flexible bracelet, made of intricate hexagonal elements inspired by the scales of a snake, combines wonderfully with a drop-shaped case that represents the head of the mythical animal.

A combination of tubular-inspired aesthetics, ingenious craftsmanship and distinctive sinuosity, the tubegas snakes The watch unites two emblems of Bvlgari design. Crafted in rose gold and stainless steel with a touch of pavé diamonds, the watch wraps around the wrist on its legendary flexible bracelet, achieved without any welding. Versatile, iconic and timeless, the creation marks an important chapter in the endless evolution of Serpenti.

Bags

Finally, in the world of leather goods, the Serpenti universe warmly welcomes a new bag: the Serpenti Cuore 1968. As its name suggests, its distinctive shape recalls the two halves of a heart that complement each other. Specifically, one half comprises the body of the bag, while the other features the sinuous metal handle shaped like a snake body.

Inspired by the iconic Bvlgari Serpenti Harlequin jewelry watch from 1968, this design features multicolored enamel decorations. Crafted from premium matelassé calfskin with a soft, visually appealing quilted effect, the heart-shaped bag is completed with a detachable Icon chain. Strap for multiple possibilities of use.

An ultra-shiny animation of the style is completely covered by nearly five thousand hand-applied crystals, thus combining jewelry DNA with superior attention to detail, timeless design and magnificent craftsmanship.

To explore the 2025 collection, visit www.bulgari.com.