What does Mexico have in common with South Africa? A deep-rooted love for celebration and a rich cultural heritage. In this spirit, Don Julio Tequila has partnered with this year's Festival de México to provide an experience dedicated to the Day of the Dead. As the world's leading luxury tequila, the brand brings to life the spirit of Mexico's most beloved holiday through a collaboration with rising star South African stylist, Obakeng Rantlhane.

The Day of the Dead is a vibrant and significant day of celebration in Mexico that honors loved ones who have passed away. To highlight this celebration, a central tradition is the creation of an ofrenda, designed by Rantlhane. He adorns it with elements that capture nuances of both countries, celebrating this shared cultural heritage.

Known for his exceptional visionary approach and ability to combine traditional and modern elements, Obakeng's unique interpretation of the ofrenda brings a new perspective to the rich Day of the Dead tradition. Her designs, which incorporate living textiles, marigolds and symbolic decorative elements, aim to bring the holiday to life in a way that resonates with both Mexican customs and South African aesthetics.

Rantlhane says, “I'm really excited to design the ofrenda in a way that honors this important holiday and adds a modern, contemporary touch. My goal was to create a visually striking but respectful cultural piece that cultivates the essence of the Day of the Dead celebration.”

Celebrating the heart of Mexican culture

Don Julio Tequila is more than just a luxury liquor; It is a gateway to Mexico's rich cultural heritage. By partnering with Festival de México to honor Día de los Muertos, the brand celebrates a tradition that is deeply personal and universally resonant. This collaboration reflects Don Julio's commitment to embracing and sharing the richness of Mexican culture in ways that inspire and connect with people across Africa, says Ifeoma Agu, Group Head of Culture, Influence and Advocacy at Diageo in Southern, Western Africa. and Central.

Don Julio's offering will be a monumental tribute to Mexican culture, brought to life through a dynamic and immersive installation at the Mexico Festival at Ostrich Farm, Cape Town. This unique activation will offer a local celebration with global cultural appeal, bringing to life the spirit of the Day of the Dead and the essence of Don Julio.

Theo Zulu, senior brand manager at Don Julio South Africa, says: “Our partnership on Festival de México is a celebration of Don Julio's unwavering commitment to preserving and celebrating Mexican culture. Día de los Muertos is not just about honoring the past, it is also about embracing the present and celebrating the future, and at Don Julio we believe in celebrating legacy in everything we do.”

Festival of Mexico – Honoring Mexican Culture

The Mexico Festival, taking place on November 2, 2024, is South Africa's highly anticipated cultural festival that celebrated the best of Mexican culture. With the addition of Don Julio to the festival, the experience is elevated to new heights of immersion with the extraordinary activation of the “larger than life” offering. This unique addition allows festival-goers to enjoy the festival with rich Mexican culture and a premium touch.

Ricardo da Costa, Festival Director says: “We are delighted to have Don Julio for another year as a partner of the Mexico Festival. “Their continued support and presence not only adds authenticity to our Día de los Muertos celebration, but also elevates the festival experience while seamlessly blending Mexico’s rich history, modern, interactive and authentic culture into our event.”

A festive cocktail: Don Julio Amanecer

In true Don Julio style, no celebration would be complete without a toast with your best tequila. The cocktail presented by the brand at the festival, Don Julio Sunrise, will embody the essence of its premium artisanal tequila and the essence of Mexican culture, offering the perfect balance between acidity and sweetness. With its refreshing summer feel, Don Julio Sunrise is sure to be the best balance for sun-drenched festivities that will invite festival-goers to raise a glass and celebrate with bold flavors and unforgettable moments.

Recipe details

• Don Julio Blanco (50ml)
• Orange Juice (100ml)
• Cranberry juice (10ml)
• Orange or cherry twist
• Salt

Don Julio Method:

• Mix Don Julio Blanco with orange juice.
• High Rim Ball Glass with Salt.
• Add ice cubes to a glass.
• Add the cranberry juice to the glass.
• Slowly pour the tequila and orange juice mixture into the glass.
• Garnish with an orange/cherry slice.