This is the 12th edition of the awards that recognise social and digital media in South Africa.

Stephen Paxton, founder of the awards, remarks on the exceptional quality of this year’s submissions.

He highlights the innovative and engaging work displayed by many new agencies and corporates, that represent some of South Africa’s best-loved brands.

The analysis of numerous submissions indicates an increasing prevalence of influencer marketing, technical innovation, and strategic employment of content marketing.

The pivotal role of virality in numerous campaigns is notable, particularly in the success of low-budget executions.

Additionally, a growing number of brands are venturing into the realm of podcasting.

The 2024 awards gala ceremony will be hosted at NH Sandton, (Previously the Hilton Hotel) on Thursday, 26 September.

For more info about this year’s awards ceremony visit here.

Finalists 2024

Corporate Awards

Best Revenue Generating Marketing Campaign or Event
Company	Agency	Campaign Name
Beiersdorf	Rainmaker Media	New Product Launch Nivea Radiant & Beauty
Bidvest McCarthy	CBR Marketing Solutions	Get your New Car from Bidvest McCarthy
Carspa	Flow Communications	Carspa AI CRM
Castle Lager	Retroviral	The GranBoks
Dromex	The 13th Floor & Meta Media	Dromex Work Footwear
DStv SA	Helm	DStv Intelligent Sales Assistant
Eucerin	DENTSU CREATIVE South Africa	Eucerin Face – Thiamidol
Glenryck Six Gun Grill	The 13th Floor	Glenryck Six Gun Grill Pilchards
Heineken Beverages	Futuretech and Dentsu Red Star	Heineken Truecommerce Always-On
Prima Interactive	Penquin	Xbox – Unwrap Adventures
Reach for a Dream	Sauce Advertising	Step into my Slippers
Sanofi	Futuretech and PHD	Telfast Suspension Geo-Locate & Footfall
Showmax		Showmax relaunch
Telkom	Levergy	Stand Tall
Vodacom	VML	Unlock Your Summer
Woolworths	Flume Digital Marketing & PR	Woolworths Easter 2024

Best Social Media Reach from an Event / Activation
Jacaranda FM		BIG Freeze
McDonald’s	Ideahive	Goliath Gaming x McDonald’s Best Player
MPA Alliance	Flow Communications	MPA Day 2023
MultiChoice Group		‘I Blew It’ skits
Nelson Mandela Foundation	Flow Communications	21st Nelson Mandela Annual Lecture (2023)
Reebok	The Bread	Reebok Back Like We Never Left
Spotify	VML	Spotify Greasy Tunes
Unilever SA	FreshAF	AXE Fresh Neighbours – Road to Hey Neighbour
Wimpy	Sauce Advertising	Coalition Cups
Women Presidents Organisation	Flow Communications	WPO #2024EEF campaign

Best Online Competition
Gelata Roma	The MediaShop	Valentines Day Campaign
Heineken	Rookdigital & Dentsu Redstar	Heineken 0.0 When you drink never drive
Jacaranda FM		BIG Freeze
Jacaranda FM		#WomenpreneurHerPerfectPitch
Mondelēz South Africa	Saatchi & Saatchi a Publicis Groupe Company	OREO OUR WAY
Tinkies	HelloSquare	Flavour Our Feed
Unilever SA	FreshAF	Robertsons 100 Big Brother Mzansi Amplification
Unilever SA	FreshAF	Aromat – SKF (Head Kota) Campaign
Wimpy	Boom Group	The Most Welcoming Digital Banners

Most Innovative App Developed by a Corporate
1st for Women		1st for Women App
Netstar	Entelect	MyNetstar 2.0

Best Use of Technical Innovation
Capitec	Helm	MoneyUp Chat by Capitec
Carspa	Flow Communications	Carspa AI CRM
Chas Everitt Luxury	Stratitude	Website
Jaecoo	Clockwork	How we hijacked cars on YouTube
KFC South Africa	Vicinity Media	Hack the streets with vicinity’s interactive map
KFC South Africa		KFC Block Booked
Nedbank	The Brave Group	Nedbank NAR Africa Month Campaign
Nedbank	The Brave Group	Nedbank Indalo Fund
Sanofi	Futuretech and PHD	Telfast Suspension Geo-Locate & Footfall
South African Breweries	Futuretech and Dentsu	SAB Beerdle
Windhoek	Heed with Denstu RedStar	a-heed-of-the-curve

Best Low Budget
Aware.org	Clockwork	Drunk Drivers Stay For Free
Cubbi	CBR Marketing Solutions	Cubbi – Sell my Car
dss+	Correlate Digital	How dss+ mined the African Mining Indaba 2024
Heineken	RAPT Creative	SOL-ffirmations
Jacaranda FM		BIG Freeze
KFC South Africa		KFC CRM & Email Journeys
MINI SA	The Digital Plug and Wavemaker	Mini 21ST Birthday Celebration
Nando’s	VML	Hail Yeah Insurance
Nedbank	Levergy	The Art of Wine
Nelson Mandela Foundation	Flow Communications	21st Nelson Mandela Annual Lecture (2023)
Reach for a Dream	Sauce Advertising	Step into my Slippers
Seiko South Africa	Correlate Digital	Seiko – Black Friday 2023
SA Rugby	Dialogue	#bokfriday
Superdry	Flume Digital Marketing & PR	Better Choices, Better Future, Choose Superdry
Tinkies	HelloSquare	Flavour Our Feed
Unilever SA	Oliver Marketing	Dove Men+Care Rugby World Cup
Vodacom	VML & R-Squared	Carbon Foodprint
Zambuk	Offlimit Communications	Zambuk Take Me Home Limited Tin Edition

Mobile Marketing Excellence
DStv SA	Helm	DStv Intelligent Sales Assistant
Heineken	Rookdigital & Dentsu Redstar	Heineken 0.0 When you drink never drive
KFC South Africa	Vicinity Media	Hack the streets with vicinity’s interactive map
KFC South Africa		KFC CRM & Email Journeys
Nedbank	The MediaShop	Nedbank Money App
Nivea	Futuretech and CARAT	Nivea Face PR Luminous
South African Breweries	Futuretech and Dentsu	SAB Beerdle
Tinkies	HelloSquare	Flavour Our Feed
Vodacom	VML	30th Birthday
Vodacom	VML	Vodacom Summer
Windhoek	Heed with Denstu RedStar	a-heed-of-the-curve
Windhoek	Rookdigital & Dentsu Redstar	Windhoek 100% REAL

Blogging Excellence
Nancy Geenen	Flow Communications	Nancy Geenen: Inclusive Leadership
Sanlam Reality	Machine a Publicis Groupe Company	Content at the speed of culture

Most Innovative Use of Social and Digital Media
Aware.org	Clockwork	Drunk Drivers Stay For Free
Capitec	Helm	MoneyUp Chat by Capitec
Capitec	Helm	Slam the Scam (On MoneyUp Chat by Capitec)
GoSolr	Correlate Digital	GoSolr Digital Launch
DStv SA	Helm	DStv Intelligent Sales Assistant
Jacaranda FM		BIG Freeze
JAECOO	Clockwork	How we hijacked cars on YouTube
Mondelēz South Africa	Saatchi & Saatchi a Publicis Groupe Company	OREO OUR WAY
MTN	Lucky Hustle	MTN Upgrade
MTN	Lucky Hustle	MTN CBU Newlines
Nando’s	VML	Hail Yeah Insurance
Nedbank	The MediaShop	Nedbank MiGoals
Nelson Mandela Foundation	Flow Communications	21st Nelson Mandela Annual Lecture (2023)
Sanofi	Futuretech, PHD, Ogilvy	Healthy Happy Children
South African Breweries	Futuretech and Dentsu	SAB Beerdle

Most Innovative Gamification Campaign
BMW SA	Rookdigital & WAVEMAKER	BMW i7 & i8 Launch
Capitec	Helm	MoneyUp Chat by Capitec
Heineken	Rookdigital & Dentsu Redstar	Heineken 0.0 When you drink never drive
Heineken	Rookdigital & Dentsu Redstar	Heineken Silver (Spotify API Integration)
Heineken Beverages	LePub a Publicis Groupe Company	Klipdrift. Go For Gold
KFC South Africa		KFC Block Booked
KFC South Africa		KFC CRM & Email Journeys
Prima Interactive	Penquin	Xbox Unwrap Adventures
RCL Foods	Hoorah Group	Wild Space The First Outpost
South African Breweries	Futuretech and Dentsu	SAB Beerdle
Spotify	Mettlestate	Powered by Music – Spotify x Mettlestate
Unilever SA	Oliver Marketing	Lifebuoy – H for Handwashing
Wimpy	Boom Group	The Most Welcoming Digital Banners
Woolworths	W.Creative	This Apple Can Save the World. Farming for the Future

Best Community Engagement Award
Capitec	Helm	MoneyUp Chat by Capitec
East Coast Radio		African Story Magic with Gcina Mhlophe
Heineken	RAPT Creative	SOL-ffirmations
Mondelēz South Africa	Saatchi & Saatchi a Publicis Groupe Company	OREO OUR WAY
Nando’s	VML	Voice of The People
Nexia SAB&T		Pragmatically Fearless
Rocomamas	Special Effects Media South Africa	Rocomamas Engagement
Siqalo Foods	The Hardy Boys	#RamaRemix
South African Breweries	Futuretech and Dentsu	SAB Beerdle
SA Rugby	Dialogue	#bokfriday
Spotify	VML	Spotify Greasy Tunes

Excellence In Content Marketing
COTY RIMMEL	Zenith The ROI Agency and Machine_	LASTING FINISH 35HR FOUNDATION LAUNCH
Good Work Foundation	Flow Communications	Rural Education Revolution campaign
Hill’s Pet Nutrition	Kilmer & Cruise and Techsys Digital	Hill’s Pawpedia
Nando’s	VML	How Nando’s tacticals are the benchmark of digital writing
Nedbank	Levergy	#Run4Avos
NIVEA	DENTSU CREATIVE South Africa	NIVEA Clear Up
OPPO	PR Powerhouse, Black Powder & Good Vibes Lifestyle	OPPO Find N2 Launch
Sanofi	Hoorah Group	Essentiale #NoFilter
Showmax		Showmax relaunch
SA Rugby	Dialogue	#bokfriday
Telkom	Levergy	Stand Tall
Tinkies	HelloSquare	Tinkies – Made With You
Tinkies	HelloSquare	Flavour Our Feed
Vodacom	VML & R-Squared	Carbon Foodprint
Vodacom	New Media	Vodacom now! blog
Wimpy	Boom	The Most Welcoming Digital Banners
Women Presidents Organization	Flow Communications	WPO Good to Great campaign
Woolworths	W.Creative	This Apple Can Save the World. Farming for the Future

Best Online PR Campaign
Aware.org	Clockwork	Drunk Drivers Stay For Free
Castle Lager	Retroviral	The GranBoks
Coca-Cola SA	EssenceMediacom	Coca-Cola Creations – Wozzaah
Jacaranda FM		#WomenpreneurHerPerfectPitch
MPA Alliance	Flow Communications and Olivia Jones Communications	MPA Day 2023
Nedbank	Levergy	#Run4Avos
Nedbank	Levergy	The Art of Wine
Nedbank	The Brave Group	Nedbank Indalo Fund
Nelson Mandela Foundation	Flow Communications	21st Nelson Mandela Annual Lecture (2023)
OPPO	PR Powerhouse, Black Powder & Good Vibes Lifestyle	OPPO Find N2 Launch
Showmax		Showmax relaunch
SA Rugby	Dialogue	#bokfriday
Telkom	Levergy	Stand Tall
Women Presidents Organization	Flow Communications	WPO Good to Great campaign

Best Integrated Marketing Campaign
1st for Women		Can’t take my fearless
Beiersdorf	Rainmaker Media	New product Launch Nivea Radiant & Beauty
Coca-Cola SA	EssenceMediacom	Coca-Cola Creations – Wozzaah
Dromex	The 13th Floor & Meta Media	Dromex Work Footwear
Heineken Beverages	LePub a Publicis Groupe Company	Extreme. Move Mzansi
Jacaranda FM		#WomenpreneurHerPerfectPitch
Mr Price		The Oakridge Edit- Ladies
OPPO	PR Powerhouse, Black Powder & Good Vibes Lifestyle	OPPO Find N2 Launch
Prima Interactive	Penquin	Xbox Unwrap Adventures
Reebok	The Bread	Reebok Back Like We Never Left
Sanofi	Futuretech, PHD, Ogilvy	Healthy Happy Children
Suzuki Auto South Africa	Penquin and Spitfire Inbound	Suzuki Jimny – #BornForMore
Telkom	Levergy	Stand Tall
Unilever SA	Oliver Marketing	Dove Men+Care Care Conversations
Vodacom	VML	Vodacom Summer
Woolworths	W.Creative	WRewards ‘I Just Can’t Get Enough’
Woolworths	W.Creative	This Apple Can Save the World. Farming for the Future

Most Viral Campaign
Aware.org	Clockwork	Drunk Drivers Stay For Free
Glenryck Six Gun Grill	The 13th Floor	Glenryck Six Gun Grill Pilchards
MPA Alliance	Flow Communications and Olivia Jones Communications	MPA Day 2023
MultiChoice Group		‘I Blew It’ skits
Nedbank	Levergy	#Run4Avos
Nedbank	The Brave Group	Nedbank Indalo Fund
Nelson Mandela Foundation	Flow Communications	21st Nelson Mandela Annual Lecture (2023)
P&G	EssenceMediacom	#AlwaysGotYouNoMatterWhat
Spotify	Mettlestate	Powered by Music – Spotify x Mettlestate
Telkom	Levergy	Stand Tall
Unilever SA	FreshAF	AXE Fresh Neighbours – Road to Hey Neighbour
Wimpy	Sauce Advertising	Coalition Cups
Woolworths	W.Creative	WRewards ‘I Just Can’t Get Enough’

Best Use of Social Media to Research and Evaluate
dss+	Correlate Digital	Digitally Demystifying the Middle East
MultiChoice Group		DStv presents ‘What’s Next?’
P&G	EssenceMediacom	Oral B – Power Up your Smile
Showmax		Showmax Premier League Research

Best Influencer Marketing Campaign
MultiChoice Group		‘I Blew It’ skits
MultiChoice Group		DStv Stream – R19.95 with Love (RWC)
Nedbank	Levergy	#Run4Avos
Nelson Mandela Foundation	Flow Communications	21st Nelson Mandela Annual Lecture (2023)
Telkom	Levergy	Stand Tall
Tinkies	HelloSquare	Tinkies – Made With You
Tinkies	HelloSquare	Flavour Our Feed
Unilever SA	Oliver Marketing	Dove Men+Care Care Conversations
Unilever SA	Oliver Marketing	Dove Men+Care Rugby World Cup
Vodacom	VML & R-Squared	Carbon Foodprint
Woolworths	W.Creative	WRewards ‘I Just Can’t Get Enough’

Best Use of AI in Marketing Campaign Award – Sponsored by Helm
Colgate	Futuretech and Wavemaker	Colgate Optic White
Nedbank	Levergy	The Art of Wine
Nedbank	The Brave Group	Nedbank NAR Africa Month Campaign
Nedbank	The Brave Group	Nedbank Indalo Fund
Woolworths	W. Creative	This Is How We Do It

Best Email Marketing Campaign by a Corporate
American Tower Corporation (Africa)	Flow Communications	IMPACT Campaign
KFC South Africa		KFC Block Booked
KFC South Africa		KFC CRM & Email Journeys
Nelson Mandela University	Stratitude	Study at MandelaUni
Telesure Investment Holdings	Arc SA a Publicis Groupe Company	1st for Women Spreading Safety

Best CRM Strategy Campaign by a Corporate
Carspa	Flow Communications	Carspa AI CRM
Henley Business School South Africa	Spitfire Inbound	Making an impact with CRM
KFC South Africa		KFC Block Booked
KFC South Africa		KFC CRM & Email Journeys

Agency Awards

Best Augmented Reality Marketing Campaign by an Agency
Agency	Company	Campaign Name
Hyphen Creatives	Rainbow Simply Chicken Chickees	Chickees Augmented Reality Shopper Experience

Best Use of Technical Innovation by an Agency
Carbon1 and Publicis Media	Stimorol	Flavour the Moment
Hearts & Science FZ LLC	KFC South Africa	Uncle Waffles Burger
Helm	Capitec	MoneyUp Chat by Capitec
iProspect	Castle Lager	Rugby World Cup Match Builder
Machine a Publicis Groupe Company	Rimmel	Beauty in Real Time
Oliver Marketing	Unilever SA	Lifebuoy H for Handwashing
RAPT Creative	The Real Network	The Real Network Launch
Rookdigital & Dentsu Redstar	Heineken	Heineken Silver (Spotify API Integration)
Rookdigital & Mindshare	Ford South Africa	Ford Football Campaigns
Rookdigital & VML	Nando’s	Nando’s Winter & Summer Meals
Rookdigital & WAVEMAKER	BMW SA	BMW i7 & i8 Launch
Rookdigital and Dentsu Redstar	Cruz	Cruz Vodka Gifting
The Brave Group	Nedbank	Nedbank NAR Africa Month Campaign
The Brave Group	Nedbank	Nedbank Indalo Fund
The MediaShop	Wimpy	Wimpy Burger and Milkshake Promo 1
Sauce Advertising	Yext	The Yext Level
Zenith The ROI Agency and Machine_	Coty Rimmel	Lasting Finish 35hr foundation launch

Most Innovative App Developed by an Agency
Hoorah Group	RCL Foods	Wild Space The First Outpost
Publicis Commerce & Digitas Liquorice	Retail Cloud	Retail Cloud
SME South Africa		SME Advice

Most Viral Campaign by an Agency
Clockwork	Aware.org	Drunk Drivers Stay For Free
Clockwork	Xbox	Sea of Thieves – (re)discover a forgotten treasure
DENTSU CREATIVE South Africa	Eucerin	Eucerin Face – Thiamidol
DENTSU CREATIVE South Africa	Nivea	For Your Shade of Beautiful
DENTSU CREATIVE South Africa	Nivea	Nivea Clear Up
Dialogue	SA Rugby	#bokfriday
EssenceMediacom	P&G	#AlwaysGotYouNoMatterWhat
Flow Communications	Nelson Mandela Foundation	21st Nelson Mandela Annual Lecture (2023)
Flow Communications and Olivia Jones Communications	MPA Alliance	MPA Day 2023
FreshAF	Unilever SA	Aromat SKF (Head Kota) Campaign
Hoorah Group	Nestlé Revolve	#NeedEnergy
Ideahive	McDonald’s	ExtraLovin
Levergy	Nedbank	#Run4Avos
Levergy	Telkom	Stand Tall
Mood Creative Agency	Cotton On	#SummerWithUs
Retroviral	Castle Lager	The GranBoks
Sauce Advertising	Wimpy	Coalition Cups
Special Effects Media	Primedia	The Masked Singer
The 13th Floor	Glenryck Six Gun Grill	Glenryck Six Gun Grill Pilchards
The Brave Group	Nedbank	Nedbank Indalo Fund
W.Creative	Woolworths	WRewards ‘I Just Can’t Get Enough’

Most Innovative Social and Digital Media Campaign by a Small Agency
Correlate Digital	JAECOO	Driving New Brand Engagement
HelloSquare	Tinkies	Tinkies – Made With You
Helm	DStv SA	DStv Intelligent Sales Assistant
Helm	Capitec	Slam the Scam (On MoneyUp Chat by Capitec)
Mood Creative Agency	Cotton On	#SummerWithUs
Retroviral	Castle Lager	The GranBoks
The Digital Plug and Brand Leadership Group	BrandSA	BrandSA 2023 Rugby World Cup Amplification Campaign

Most Innovative Social and Digital Media Campaign by a Med-Large Agency
Clockwork	JAECOO	How we hijacked cars on YouTube
Clockwork	Xbox	Sea of Thieves – (re)discover a forgotten treasure
Clockwork	Aware.org	Drunk Drivers Stay For Free
Flow Communications	Nelson Mandela Foundation	21st Nelson Mandela Annual Lecture (2023)
Hoorah Group	Nestlé Revolve	#NeedEnergy
Instinctif Partners Africa	atingi	Breaking Barriers, Building Futures
iProspect	Castle Lager	Rugby World Cup Match Builder
Special Effects Media	YouTube	YouTube Made For You
Special Effects Media	Primedia	Deal or No Deal Season 1
The 13th Floor	Glenryck Six Gun Grill	Glenryck Six Gun Grill Pilchards
The 13th Floor & Meta Media	Dromex	Dromex Work Footwear

Best Influencer Marketing Campaign by an Agency
Clockwork	Xbox	Sea of Thieves – (re)discover a forgotten treasure
Clockwork	Standard Bank	Standard Bank Achieva
Clockwork	Xbox	#FastAsForza
DENTSU CREATIVE South Africa	NIVEA	NIVEA Clear Up
Dialogue	SA Rugby	#bokfriday
EssenceMediacom	Coca-Cola SA	Coca-Cola Creations – Wozzaah
EssenceMediacom	P&G	Oral B – Power Up your Smile
EssenceMediacom	P&G	#AlwaysGotYouNoMatterWhat
Flow Communications	MPA Alliance	MPA Day 2023
FreshAF	Unilever SA	Robertsons 100 Big Brother Mzansi Amplification
HelloSquare	Tinkies	Flavour Our Feed
HelloSquare	Tinkies	Tinkies – Made With You
Levergy	Telkom	Stand Tall
Levergy	Nedbank	#Run4Avos
Machine a Publicis Groupe Company	SASKO	The Taste of Freedom
Mood Creative Agency	Cotton On	#SummerWithUs
Oliver Marketing	Unilever SA	Dove Men+Care Care Conversations
Oliver Marketing	Unilever SA	Dove Men+Care Rugby World Cup
The Digital Plug and Brand Leadership Group	BrandSA	BrandSA 2023 Rugby World Cup Amplification Campaign
VML	Nando’s	We Are The Voice Of The People
W.Creative	Woolworths	WRewards ‘I Just Can’t Get Enough’

Best Integrated Marketing Campaign by an Agency
Clockwork	Aware.org	Drunk Drivers Stay For Free
Dialogue	SA Rugby	#bokfriday
EssenceMediacom	Coca-Cola SA	Coca-Cola Creations – Wozzaah
FreshAF	Unilever SA	Robertsons 100 Big Brother Mzansi Amplification
FreshAF	Unilever SA	Aromat – SKF (Head Kota) Campaign
Hearts & Science FZ LLC	KFC South Africa	Uncle Waffles Burger
Hoorah Group	Enterogermina	Enterogermina “5th Child”
Hoorah Group	Sanofi	Essentiale #NoFilter
Hoorah Group	Nestlé Revolve	#NeedEnergy
Levergy	Telkom	Stand Tall
Lumico, Starcom, Flume, On Point	Absa	Absa Sunshine Ladies Golf Tour 2024
Mindshare South Africa	Ford South Africa	Ford Puma – Launch Campaign
Mindshare South Africa	Ford South Africa	Ford Centenary – The Celebration of the Century
Offlimit Communications	Sparletta	Sparletta Eyakho! It’s Yours – A Taste of Home
Offlimit Communications	NESCAFÉ	Make Your World Launch
Offlimit Communications	Milo	Milo Future Champs
Offlimit Communications	Coca-Cola SA	Coke Studio
Oliver Marketing	Unilever SA	Dove Men+Care Care Conversations
Penquin	Prima Interactive	Xbox Unwrap Adventures
Penquin and Spitfire Inbound	Suzuki Auto South Africa	Suzuki Fronx – Shape Your New
Penquin and Spitfire Inbound	Suzuki Auto South Africa	Suzuki Jimny – #BornForMore
PR Powerhouse, Black Powder & Good Vibes Lifestyle	OPPO	OPPO Find N2 Launch
Retroviral	Castle Lager	The GranBoks
Rookdigital & Dentsu Redstar	Amstel	Friends of Amstel
Special Effects Media	Primedia	The Masked Singer
The 13th Floor	Glenryck Six Gun Grill	Glenryck Six Gun Grill Pilchards
The 13th Floor & Meta Media	Dromex	Dromex Work Footwear
The Bread	Reebok	Reebok Back Like We Never Left
The Digital Plug	Zee TV’s	Zee Zonke Channel Launch Campaign
The Digital Plug	BET	BET Queendom Show Launch
The MediaShop	Nedbank	Nedbank Youth X
W.Creative	Woolworths	WRewards ‘I Just Can’t Get Enough’
Zenith The ROI Agency and Machine_	Coty Rimmel	Lasting Finish 35hr Foundation Launch

Blogging Excellence by an Agency
New Media	Vodacom	Vodacom now! blog
SME South Africa	MTN	MTN SME Hub

Best Use of AI in Marketing Campaign Award by an Agency
Levergy	Nedbank	The Art of Wine
The Brave Group	Nedbank	Nedbank NAR Africa Month Campaign
The Brave Group	Nedbank	Nedbank Indalo Fund

Best Email Marketing Campaign by an Agency
Flow Communications	American Tower Corporation (Africa)	IMPACT Campaign

Best CRM Strategy Campaign by an Agency
Flow Communications	Carspa	Carspa AI CRM
Hoorah Group	RCL Foods	Wild Space
Ideahive	McDonald’s	CRM Strategy
Offlimit Communications	Restonic	Restonic Power Up Your Life
Spitfire Inbound	Henley Business School South Africa	Making an impact with CRM

Online media and tools

Best Intranet
Company	Agency	Campaign Name
Wimpy	Sauce Advertising	Local Store Marketing System

Best Corporate Website
BANHOEK CHILLI OIL	Stratitude	WEBSITE
CHAS EVERITT LUXURY	Stratitude	WEBSITE
Heineken Beverages	Hoorah Group	Dash & Dram Whisky Club
South African Institute of Chartered Accountants	Flow Communications	SAICA website
Xbox	Clockwork	The Everyday Tactician

Best Marketing Automation Campaign
DStv SA	Helm	DStv Intelligent Sales Assistant
Sanlam Money Saver	Machine a Publicis Groupe Company	Pivoting on real-time consumer feedback to double conversion targets
Suzuki Auto South Africa	Spitfire Inbound & Penquin	Steering Suzuki to success with marketing automation

Best Online Newsletter
AMIN Worldwide	Stratitude	Global Member Newsletter
Chas Everitt International Prperty Group	Stratitude	The Property Signpost
Good Work Foundation	Flow Communications	Rural Education Revolution Newsletter
Sanlam	Machine a Publicis Groupe Company	Earth Hour – a small switch, a big difference
SME South Africa		SME Brief

Best Use of Podcast / Vlog to Promote a Brand or Event
MultiChoice Group		kykNET – Hier met Janey & Waney
MultiChoice Group		DStv presents ‘What’s Next?’
MultiChoice Group		What’s Hot Mzansi
Outdoor Warehouse	Hyphen Creatives	For Every Adventure by Outdoor Warehouse
Podcast Party	One on One Productions	Podcast Party#Elections2024
Tourvest	The Real Network	First Time Traveller Competition
Tourvest Travel Services	One on One Productions	The Window Seat
Vodacom	New Media	Tech Talk with Vodacom
East Coast Radio		African Story Magic with Gcina Mhlophe
Jacaranda FM		Mevrou Mevrou

Best Online Magazine Newspaper
Cape Town Tourism		Visitors’ Guide 2024_25
Nutun Ngage	Machine a Publicis Groupe Company	Making AI meaningful
Sanlam Connect	Machine a Publicis Groupe Company	Accelerate Special Edition
SME South Africa		SME Brief

Overall main awards

The New Generation Top Graphic Designer of the Year Award
Hayley Tooze	Rookdigital
Shannon Spolander	Penquin
Tanya de Jongh	Rapt Creative

The New Generation Digital Brand of the Year Award
DStv SA	Multichoice Group
Nestle BarOne	Hoorah Group
SA Rugby	Dialogue
Suzuki SA	Penquin and Spitfire Inbound
Wimpy	Boom Group

The New Generation Social Wiz of the Year Award
Hazel Sebola	Rapt Creative

The New Generation Best Agency Community Engagement Manager of the Year Award
Boity Ramatlhape	Special Effects Media
Dipuo Tshoagong	VML
Hazel Sebola	Rapt Creative
Shaheed Rajab	Special Effects Media
Sinawo Bukani	Penquin

The New Generation Online Strategy of the Year Award – Sponsored by Helm
Essentiale	Hoorah Group	#NoFilter
Glenryck Six Gun Grill	The 13th Floor	Glenryck Six Gun Pilchards
Nelson Mandela Foundation	Flow Communications	Nelson Mandela Foundation Round-the-Clock Campaign”
OPPO	PR Powerhouse	OPPO Find N2 Launch
Reach for a Dream	Sauce Advertising	Slipper Day
SA Rugby	Dialogue	#BokFriday
Suzuki SA	Penquin and Spitfire Inbound

The New Generation Small Agency of the Year Award – Sponsored by Helm

Arora Online

Correlate Digital

Dialogue

HelloSquare

Lucky Hustle

Mood Creative Agency

Stratitude

The Bread

The Digital Plug

The New Generation Medium-Large Agency of the Year Award

Clockwork

Flow Communications

Hoorah Group

Penquin

The 13th Floor

The MediaShop

The New Generation Overall Social & Digital Corporate of the Year Award
DStv SA	Multichoice Group
Nestle BarOne	Hoorah Group
SA Rugby	Dialogue
Suzuki SA	Penquin and Spitfire Inbound
Vodacom	VML
Wimpy	Boom Group

The New Generation Digital Marketer of the Year Award
Casey Mantle	Special Effects Media
Dr Mikaela de Villiers	KFC South Africa
Renaldo Schwarp	MultiChoice Group

The New Generation Top Animator of the Year Award
Beatrix du Plessis	Rapt Creative

Student Awards

The New Generation Overall Student of the Year Award
Mehna Gokal	AAA School of Advertising (Bryanston Campus)	Raise your Voice
Patrick Mentzel	AAA School of Advertising (Cape Town Campus)	Be the Green Thread
Sophia Dekker	AAA School of Advertising (Cape Town Campus)	Labels of Love

The New Generation Overall Student Group of the Year Award
AAA School of Advertising (Cape Town Campus)	Uluntu Market
AAA School of Advertising (Cape Town Campus)	Vuna Market
IIE-Vega	Save 7
IIE-Vega	Love Your Nuts
IIE-Vega	Johannesburg Queer Chorus
University of Johannesburg	Reimagined Narrative