The strategy US and UK CEOs use that South Africa’s leaders overlook
Posted in Business

There’s a content format systematically building empires in boardrooms across the US and UK that…

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The strategy US and UK CEOs use that South Africa’s leaders overlook

Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy
Posted in Business

The Shoprite Group has reported a solid interim performance, delivering growth in sales, profits and…

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Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy

Elevate 28: WPP’s strategy to transition into a single company
Posted in Business

Transitioning from a holding company structure to a single company, WPP will simplify its business…

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Elevate 28: WPP’s strategy to transition into a single company

Your marketing strategy was built for a budget you no longer have – AdBot
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The budget was approved in November. You spent three weeks with your agency strategist building…

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Your marketing strategy was built for a budget you no longer have – AdBot

#BehindtheBrand |  Inside Investec’s global brand strategy
Posted in Business

Investec’s zebra is one of the most recognisable brand symbols in banking. But strong iconography…

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#BehindtheBrand | Inside Investec’s global brand strategy

#WorldRadioDay | Radio asserts its place at the centre of brand strategy
Posted in Business

Radio remains one of the most powerful and trusted media channels in the world, and…

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#WorldRadioDay | Radio asserts its place at the centre of brand strategy

Prominent Roofing drives R1.74m in revenue through data-driven Google Ads strategy – Cape Marketing Agency
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Cape Marketing Agency demonstrates how performance-led Google Ads management delivers measurable business growth. Prominent Roofing,…

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Prominent Roofing drives R1.74m in revenue through data-driven Google Ads strategy – Cape Marketing Agency

The lost art of integration: Why media strategy needs both flesh and digital – Ebony+Ivory
Posted in Business

In a media landscape dominated by digital-first narratives, advertising is at risk of forgetting the…

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The lost art of integration: Why media strategy needs both flesh and digital – Ebony+Ivory

Thinkerneur revamps its Institute of Strategy with two strategically dynamic CEOs
Posted in Business

Thinkerneur has revamped its Institute of Strategy platform, originally launched in 2020, during the height…

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Thinkerneur revamps its Institute of Strategy with two strategically dynamic CEOs

ComStrat – The bridge between brand strategy and media strategy – Advertising Media Forum
Posted in Business

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are…

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ComStrat – The bridge between brand strategy and media strategy – Advertising Media Forum