Your Gateway to African Headlines
Brave Group has announced four strategic leadership appointments, from group managing director, to head of…
Marketing today is more complex than ever before. Brands operate across multiple platforms, technologies and…
The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased…
Innovation has become one of the most frequently used – and least interrogated – words…
The era of the “open brief” is dead. Once upon a time, it signalled a…
Strategic leadership to drive stakeholder engagement and strengthen Africa’s media landscape. Newly appointed Moshoeshoe ‘Mosh’…
Why reputation, which builds trust, is a currency that rules networked economies. In the blink…
When organisations talk about innovation in channel incentives, the conversation is usually around technology, and…
AI is radically reshaping the visual and economic landscape of advertising. We see high-end production…
The narrative dominating advertising’s industry conversations is relentlessly bleak: agencies are racing to the bottom,…