The challenge of building an African consumer brand abroad
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Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit This article is an excerpt…

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The challenge of building an African consumer brand abroad

South African retail property thrives on evolving consumer trends, says industry expert
Posted in Business

South African retail property is experiencing robust growth, with malls increasingly focused on meaningful consumer…

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South African retail property thrives on evolving consumer trends, says industry expert

The non-human consumer: How AI is transforming everyday buying decisions – Kantar
Posted in Business

The rise of the algorithmic consumer Earlier this year, I witnessed a transformation in consumer…

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The non-human consumer: How AI is transforming everyday buying decisions – Kantar

NIQ 2026 Consumer Outlook for South Africa – NielsenIQ
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Nearly two thirds of South Africans expect their household situation to improve by the start…

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NIQ 2026 Consumer Outlook for South Africa – NielsenIQ

SA consumer is rebalancing under money-related stress
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Roughly 70% of South Africans report money-related stress, and many spend more than 30% of…

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SA consumer is rebalancing under money-related stress

Why you should apply consumer marketing techniques to recruitment
Posted in Business

In almost every training session and leadership conversation lately, one thing keeps arising: when people…

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Why you should apply consumer marketing techniques to recruitment

New BMi Research reports uncover what’s driving changes in consumer spend, behaviour
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Leading full-service market research house, BMi Research, has launched a new research report series on…

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New BMi Research reports uncover what’s driving changes in consumer spend, behaviour

Local online retailers see profits soar as consumer trust grows
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According to the Online Retail in South Africa 2025 report, South African e-commerce is profitable,…

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Local online retailers see profits soar as consumer trust grows

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025
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KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the tenth edition of…

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Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025

SA consumer class still loves the big screen – BrandMapp
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Asked about their favourite interests and pastimes, the South African consumer class ranks movies at…

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SA consumer class still loves the big screen – BrandMapp