Your brand is already being judged by an AI that has never read your press release – Brave Group
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The South African CMO’s survival guide to the age of Generative Engine Optimisation. And why…

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Your brand is already being judged by an AI that has never read your press release – Brave Group

You’re spending more to be heard less. That’s not a growth strategy – Brave Group
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Global advertising will cross $1tn in 2026. Dentsu’s latest forecasts put the number at a…

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You’re spending more to be heard less. That’s not a growth strategy – Brave Group

The cashback arms race: Why your loyalty programme is a brand tax – Brave Group
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Global advertising spend has officially crossed the $1tn mark in 2026, yet we are witnessing…

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The cashback arms race: Why your loyalty programme is a brand tax – Brave Group

The short-term trap. Why your performance marketing is leaking loyalty – Brave Group
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The most dangerous thing marketers are doing right now is optimising for clicks and purchases…

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The short-term trap. Why your performance marketing is leaking loyalty – Brave Group

Why brands are producing more content but connecting with fewer people – Brave Group
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Global advertising spend crossed $1tn for the first time in 2026, outpacing the world’s economic…

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Why brands are producing more content but connecting with fewer people – Brave Group

The 10-person agency team is becoming one person with a laptop – Brave Group
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Think about the last campaign your agency delivered. Count how many people touched it before…

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The 10-person agency team is becoming one person with a laptop – Brave Group

Brave Group’s strategic leadership appointments gear the group for growth
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Brave Group has announced four strategic leadership appointments, from group managing director, to head of…

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Brave Group’s strategic leadership appointments gear the group for growth

Your campaign was dead before it launched – Brave Group
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The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased…

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Your campaign was dead before it launched – Brave Group

Death of the ‘open brief’ and the generative AI fix – Brave Group
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The era of the “open brief” is dead. Once upon a time, it signalled a…

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Death of the ‘open brief’ and the generative AI fix – Brave Group

Nkateko Khosa appointed  business unit director of Brave Group’s Bold
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Seasoned communications strategist Nkateko Khosa has been appointed business unit director of the Brave Group’s…

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Nkateko Khosa appointed business unit director of Brave Group’s Bold