Top 10 highest earning celebrity fashion brands
Posted in Business

A December 2025 report on celebrity fashion businesses has ranked Kim Kardashian’s Skims as the…

Continue Reading

Top 10 highest earning celebrity fashion brands

How marketing changed in 2025 and what it means for brands – Penquin
Posted in Business

2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated…

Continue Reading

How marketing changed in 2025 and what it means for brands – Penquin

Design Bridge and Partners launch bold new corporate brand for Tiger Brands – Ogilvy South Africa
Posted in Business

Design Bridge and Partners has created a bold new corporate identity and refreshed purpose for…

Continue Reading

Design Bridge and Partners launch bold new corporate brand for Tiger Brands – Ogilvy South Africa

Joy a strategic advantage for brands
Posted in Business

Time Out’s world-famous The Joy Revolution insight series has launched in South Africa and has…

Continue Reading

Joy a strategic advantage for brands

Tiger Brands launches refreshed corporate brand
Posted in Business

25 years after changing its name from Tiger Oats, Tiger Brands has refreshed its corporate…

Continue Reading

Tiger Brands launches refreshed corporate brand

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’
Posted in Business

But in these advertising campaigns on TV, billboards on New York streets and on social…

Continue Reading

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

Marketing masterclass: Why “boring” brands are losing attention
Posted in Business

In an era where audiences can scroll past thousands of messages in minutes, standing out…

Continue Reading

Marketing masterclass: Why “boring” brands are losing attention

Has Black Friday become a reflex for brands?
Posted in Business

Black Friday has become one of the loudest and most predictable days in the marketing…

Continue Reading

Has Black Friday become a reflex for brands?

SA Shoppers look beyond popular luxury brands
Posted in Business

In 2025, the luxury market is no longer ruled by the usual giants. Louis Vuitton…

Continue Reading

SA Shoppers look beyond popular luxury brands

The  “Mock Apology” trend: A case of brands crying wolf
Posted in Business

The latest trend of brands issuing tongue-in-cheek “apologies” for being too good at what they…

Continue Reading

The “Mock Apology” trend: A case of brands crying wolf