How can you approach the CFO to argue for greater investment in your brand? – Kantar
Posted in Business

The message from the fourth floor was loud and clear: “We need to reverse declining…

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How can you approach the CFO to argue for greater investment in your brand? – Kantar

Tractor Outdoor introduces OOH brand lift attribution measurement in SA
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Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both…

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Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Discovery Bank takes gold at the Ask Afrika Brand Index 2024
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Discovery Bank takes the first position in the first-ever Ask Afrika Banking Brand Index, winning…

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Discovery Bank takes gold at the Ask Afrika Brand Index 2024

'Very much a party vibe': ARB orders Cassper Nyovest's tequila brand to pull ad glamourising drinking | Business
Posted in Top Stories

The Advertising Regulatory Board (ARB) has ordered Cassper Nyovest’s Don Billiato tequila brand to pull…

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'Very much a party vibe': ARB orders Cassper Nyovest's tequila brand to pull ad glamourising drinking | Business

Diary of a CMO: What is The Blueprint for Brand Growth? – Kantar
Posted in Business

It’s the newest thinking from Kantar that solves the chicken and egg dilemma of marketing….

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Diary of a CMO: What is The Blueprint for Brand Growth? – Kantar

How Nigeria’s Ewaen Sorae is building a luxury hospitality and home decor brand
Posted in Business

Ewaen Sorae, CEO of E’Sorae Luxury Bedding & Homeware for Hospitality & Homes Ewaen Sorae,…

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How Nigeria’s Ewaen Sorae is building a luxury hospitality and home decor brand

2024 Luxury Brand Finance Rankings: Porsche leads with 17% value surge; sustainability trends rise
Posted in Business

Porsche, with its brand value increasing by 17% to $43.1bn, has maintained its status as…

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2024 Luxury Brand Finance Rankings: Porsche leads with 17% value surge; sustainability trends rise

Brand South Africa’s Today I woke up in South Africa most loved campaign in SA’s 30 years
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Brand Africa’s 14th annual Brand Africa 100 and Africa’s Best Brands research and rankings have…

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Brand South Africa’s Today I woke up in South Africa most loved campaign in SA’s 30 years

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
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The world’s most valuable brands increase in value by 20% marking a return to growth…

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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Harnessing the power of youth: The future of brand marketing – 3RC
Posted in Business

In today’s dynamic marketplace, where change is the only constant and innovation is the key…

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Harnessing the power of youth: The future of brand marketing – 3RC