5 powerful digital media attributes for brand building
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With the rapid changes in how South Africans consume their media, marketing professionals shouldn’t discount…

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5 powerful digital media attributes for brand building

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age – Kantar
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How long did it take you to figure out what Brat meant? Or are you…

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Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age – Kantar

Bravado uses AI to supercharge Nedbank’s brand – Brave Group
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How Brave Group’s digital-first brand experience agency used AI for Nedbank’s award-winning ‘We’re for Africa’…

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Bravado uses AI to supercharge Nedbank’s brand – Brave Group

Getting to the purpose of brand purpose – Silverbullet
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‘Brand purpose’ has been on everyone’s lips. The challenge of starting with our ‘why’ has…

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Getting to the purpose of brand purpose – Silverbullet

Positive portrayals of men in ads boost brand equity and sales – Kantar
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Kantar’s ‘Connecting with men: How brands can decode modern masculinity’ report urges brands to rethink…

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Positive portrayals of men in ads boost brand equity and sales – Kantar

How skater brand Bullyboy found a place in Cape Town’s heart through viral campaign
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A bold skater apparel brand from Cape Town has the city buzzing, and it’s all…

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How skater brand Bullyboy found a place in Cape Town’s heart through viral campaign

Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand
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Repositioning Siemens as a global technology leader while ensuring its communications assets resonate meaningfully with…

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Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand

Why brand marketing is important for your business even though you only want sales
Posted in Business

It’s a common question for business owners in difficult markets such as Africa to wonder…

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Why brand marketing is important for your business even though you only want sales

IIE-Vega celebrates 25 years of shaping some of South Africa’s creative and brand leaders – Vega School
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IIE-Vega, one of South Africa’s leading creative institutions, celebrates a major milestone this year: 25…

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IIE-Vega celebrates 25 years of shaping some of South Africa’s creative and brand leaders – Vega School

The vital role of trade mark attorneys in building and protecting your brand
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In the world of social media, viral moments can change everything overnight. TikTok creator Jools…

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The vital role of trade mark attorneys in building and protecting your brand