Authenticity: The new currency in influencer marketing
Posted in Business

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic…

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Authenticity: The new currency in influencer marketing

Selling South African apples in Nigeria, Tanzania, and beyond
Posted in Business

Nigerian vendors selling Tru-Cape apples. Approximately half of all apples marketed by South African fruit…

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Selling South African apples in Nigeria, Tanzania, and beyond

Why the Tozo S7 is the only smart watch that I need for everyday life
Posted in Fashion & Beauty

I like intentional products such as Tozo S7. Look, there are products that are affordable…

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Why the Tozo S7 is the only smart watch that I need for everyday life

Bucket lists drive a shift in shopping habits: happiness over possessions
Posted in Business

Bucket lists have become a GPS for life – no longer just purchases but stepping…

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Bucket lists drive a shift in shopping habits: happiness over possessions

Access Bank drives intra-Africa trade at inaugural conference – The Publicity Workshop
Posted in Business

Access Bank PLC, today, convened leading policymakers, business executives, and industry stakeholders in Cape Town…

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Access Bank drives intra-Africa trade at inaugural conference – The Publicity Workshop

Social media’s impact: Driving business strategies from marketing to ROI
Posted in Business

What started in a Harvard dorm room in 2003 as a tool for social networking…

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Social media’s impact: Driving business strategies from marketing to ROI

FNB’s eBucks expansion with Pick n Pay set to revolutionise grocery shopping in SA
Posted in Business

The partnership between Pick n Pay and FNB’s eBucks programme, launched just a few months…

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FNB’s eBucks expansion with Pick n Pay set to revolutionise grocery shopping in SA

Winning by making strategy everyone’s business – eatbigfish
Posted in Business

Many organisations struggle with strategy adoption due to a lack of team buy-in and engagement,…

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Winning by making strategy everyone’s business – eatbigfish

Closing the gap: Nurturing middle management in the media industry for future growth – Advertising Media Forum
Posted in Business

This year the glaring gap in the middle management of the media industry is getting…

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Closing the gap: Nurturing middle management in the media industry for future growth – Advertising Media Forum

From points to purpose: The evolution of loyalty and rewards programmes – DNA Brand Architects
Posted in Business

Loyalty and rewards programmes have long been a key strategy for businesses looking to retain…

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From points to purpose: The evolution of loyalty and rewards programmes – DNA Brand Architects