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Warc report: How values-driven marketing can transform advertising effectiveness
Posted in Business

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and…

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Warc report: How values-driven marketing can transform advertising effectiveness

#WorldFoodDay | When food feels uncertain, trust becomes the nourishment
Posted in Business

Every Friday night, my family gathers around the table. It’s nothing elaborate, but it is…

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#WorldFoodDay | When food feels uncertain, trust becomes the nourishment

The real cost of winning business in advertising – Ebony+Ivory
Posted in Business

Let me start by saying that this isn’t another rant about the broken process of…

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The real cost of winning business in advertising – Ebony+Ivory

Africa's Top 100 Banks 2025: West Africa awaits Nigeria refinancing
Posted in Finance

The total Tier 1 capital of West and Central Africa’s Top 20 banks has fallen…

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Africa's Top 100 Banks 2025: West Africa awaits Nigeria refinancing

US businesses look beyond AGOA to rebuild Africa trade ties
Posted in Finance

Business leaders, investors and trade advisers at the Global Africa Summit in Washington DC said…

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US businesses look beyond AGOA to rebuild Africa trade ties

Why more companies are having marketing report to finance
Posted in Business

Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s…

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Why more companies are having marketing report to finance

Staying locally relevant – eatbigfish
Posted in Business

In the sixth episode of the 2025 Marketing Masterclass series, hosted by Daily Maverick in…

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Staying locally relevant – eatbigfish

Raila Odinga, ‘the enigma of Kenyan politics’, passes away aged 80
Posted in Finance

Raila Odinga, Kenya’s former prime minister and one of the country’s most influential political figures,…

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Raila Odinga, ‘the enigma of Kenyan politics’, passes away aged 80

SA consumer is rebalancing under money-related stress
Posted in Business

Roughly 70% of South Africans report money-related stress, and many spend more than 30% of…

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SA consumer is rebalancing under money-related stress

In a volatile world, Africa and Europe need one another more than ever
Posted in Technology

IMF head Kristalina Georgieva, in her curtain-raiser ahead of the annual meetings of the World…

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In a volatile world, Africa and Europe need one another more than ever